New Industrials sales segment established
Ø Industry-specific alignment of product offering and services
Ø Building long-term customer relationships
Ø Close dovetailing with product and application development
Cologne – The High Performance Materials (HPM) business unit of the specialty chemicals company LANXESS believes that its Durethan polyamides and Pocan polybutylene terephthalates offer exciting growth potential in the construction, furniture, sports and leisure industries as well as in technical parts for mechanical engineering. This is why it has set up a new Industrials sales segment focusing on the European market. “We have bundled our skills within this segment to meet the needs of these industries and are seeking long-term partnerships with customers,” says Tim Albert, who heads the new segment. “The aim is to create added value for our partners that will secure them a competitive advantage thanks to tailor-made, customer- and application-specific products and technical services.” The new segment is also looking to enter into partnerships to identify industry trends early on and develop corresponding products and customer solutions.
Enormous potential in metal substitution
Using Durethan and Pocan, long-lasting, functionally integrated and durable components can be produced at significantly lower part weight. These materials also offer tremendous design freedom when it comes to color, shape and surface texture. “We see enormous potential for our materials as substitutes for metal to reduce weight and save costs. Our highly reinforced, injection-molded materials and the plastic-metal composite technology developed by LANXESS – also known as hybrid technology – are ideal for this,” says Albert. The Tepex thermoplastic fiber-reinforced composites also offer tremendous potential in metal substitution and lightweight construction. They are manufactured and marketed by Bond-Laminates GmbH, a subsidiary of LANXESS, and are well established in the automotive industry and for the mass production of sports and electronic articles.
Wide range of applications
Potential applications for Durethan, Pocan and Tepex include fastening systems in the construction industry, locking systems, hinges and office chair components in the furniture industry as well as gear wheels, rollers, bearings and moving structural components in mechanical engineering.
HiAnt services reduce development times
Using its comprehensive service package HiAnt, the new sales segment supports its customers with industry-specific services – from the initial concept, material selection, component design and tool manufacture through to testing of the finished part and the start of series production. The product and application development team and the part testing and processing technology team, which HPM has also based in Dormagen, play a key role here. Albert: “We want to help our customers to reduce the development time of their products so that they can bring their innovations more quickly to the market.”
LANXESS is a leading specialty chemicals company with sales of EUR 7.2 billion in 2018. The company currently has about 15,400 employees in 33 countries and is represented at 60 production sites worldwide. The core business of LANXESS is the development, manufacturing and marketing of chemical intermediates, additives, specialty chemicals and plastics. LANXESS is listed in the leading sustainability indices Dow Jones Sustainability Index (DJSI World and Europe) and FTSE4Good.
Forward-Looking Statements
This company release contains certain forward-looking statements, including assumptions, opinions, expectations and views of the company or cited from third party sources. Various known and unknown risks, uncertainties and other factors could cause the actual results, financial position, development or performance of LANXESS AG to differ materially from the estimations expressed or implied herein. LANXESS AG does not guarantee that the assumptions underlying such forward-looking statements are free from errors nor does it accept any responsibility for the future accuracy of the opinions expressed in this presentation or the actual occurrence of the forecast developments. No representation or warranty (expressed or implied) is made as to, and no reliance should be placed on, any information, estimates, targets and opinions, contained herein, and no liability whatsoever is accepted as to any errors, omissions or misstatements contained herein, and accordingly, no representative of LANXESS AG or any of its affiliated companies or any of such person's officers, directors or employees accept any liability whatsoever arising directly or indirectly from the use of this document.
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