A GRAND NIGHT IN GUWAHATI REACHES ITS PINNACLE AS THE 65TH AMAZON FILMFARE AWARDS 2020 @AWESOME ASSAM CONCLUDES ON A ROUSING NOTE

~ Gully Boy bagged 10 awards including the Best Film, while Ranveer Singh and Alia Bhatt took home the Best Actor and Best Actress award respectively

~ The awards are slated to be aired on 16^thFebruary at 9 PM on Colors and will be simulcasted on the Filmfare Page on Facebook ~

National, 16^th February: It was an evening filled with glamour and the true celebration of cinematic excellence at the 65^th Amazon Filmfare Awards 2020 held at the Indira Gandhi Athletic Stadium, Sarusajai, Guwahati last evening. The coveted Black Lady was hosted outside Mumbai for the first time in six decades as it stepped into a scenic land surrounded by the majestic Brahmaputra River. The quaint Guwahati, that perfectly exemplifies and reflects the modern cultural heritage of Northeast India, witnessed the finest of Bollywood under one starry roof.

The red carpet saw flamboyance like never before as the best of Bollywood strutted for the celebration in their stylish-most avataar. From the extremely vivaciousAlia Bhatt, dashing VarunDhawan, to the breath-takingTaapseePannu,Madhuri Dixit, among others turned many heads as they owned the red carpet with their mesmerising looks

The cinephiles in the audience were in for a spectacular visual treat as they witnessed their favourite Bollywood actors come together for power-packed performances. To pay a special tribute to all the Showmen of Bollywood, AyushmannKhurrana performed to a medley of retro and latest beats of Bollywood like JeenaYahaan, YehDilnahotabechara, Yahoo Yahoo, Babumoshai among others.  Madhuri Dixit enthralled the audience with a mesmerising act on songs of the golden voices of our country like PyaarKiyaTohDarnaKya (LataMangeshkar), In Ankhon (AshaBhosle), CholiKePeecheKyaHai (AlkaYagnik) among others.  VarunDhawan set the stage on fire with his action-packed performance on electrifying songs like KaavaanKaavaan, MaaTujhe Salam, VandeMataram and Suno Gaur se DuniyaWalo among others.  The latest heartthrob KartikAaryan made his debut on the Filmfare stage on songs like One two ka Four, Kali KaliAankhein, ChaiyyaChaiyya, Oh Oh Jane Jaana, Haan Main Galat, AahunAahun among others and swept every girl off their feet with his captivating performance.

Filmfare R. D. Burman Award completes 25 years with this edition and to mark this occasion, the ultimate entertainer Ranveer Singh ‘vakaoo-ed’ the audience by dancing to the beats of classics like Aadekhke Zara, Chand Mera Di, MehboobaMehbooba, Duniyamein logo ko and Yammayamma. The versatile Vicky Kaushal gave an ode to 65 years of Filmfare Awards by taking the audience on a journey through songs like NanheMunneBachheterimuththimeinkyahai, Papa kehtehainBadanaamkarega, RukJa O dilDeewane, Koi Mil Gaya, Senorita and Malhari among many others. Closing the evening on a high note was Akshay Kumar who performed to songs like Teri Mitti, ShaitanKasala, LaalGhaghra, and  SaudaKharaKhara among others. The quintessential king of glamour, Karan Johar and the charming Vicky Kaushal had the audience in raptures throughout the splendid evening as hosts.Bringing in the true flavours of Assam to the starry night, a special performance of the traditional Assamese folk dance left the audiences mesmerised.

ZoyaAkhtar won the Best Director Award for Gully Boy.AyushmannKhurrana and BhumiPednekar along with TaapseePannu won the award for the Critics Best Actor award (Male) and (Female) respectively.

The grand ceremony of 65^th Amazon Filmfare Awards will be simulcast on the Filmfare page on Facebook &Instagram and also be available next year for all fans. The Television Broadcast of the show will be aired on Colors on 16^th February at 9 PM and on 22^nd Feb, 7:30 PM on Colors Cineplex. 

Speaking on the occasion, Mr. Deepak Lamba - CEO, Worldwide Media said, “With this year’s Filmfare Awards we have curated a host of strategic partnerships and moved the ceremony to Assam for charting a new course of history in the 65-year old legacy of the awards. Collaborating with like-minded partners like Awesome Assam, Amazon and Facebook will have a resounding positive influence on the way Filmfare fans consume, perceive and share the content.”

Commenting on the occasion, JiteshPillaai, Editor of Filmfare commented, “Since our first edition, the Filmfare Awards have been known for recognizing and acknowledging the best of talent who have played a telling role towards changing the landscape of Indian cinema forever. This is the first time in our 65-year-old legacy that Filmfare has brought the Bollywood fraternity to celebrate the achievements of the industry along with the notable performances of the year. As we embark on a new chapter, we hope to transcend boundaries by bringing together people and communities through this celebration of excellence in future editions as well.”

The title sponsor for the awards night, for the very first time was Amazon.in, Destination Partner Awesome Assam. Powered by Joy beautiful by nature, Shyam Steel, VimalElaichi ,Bikaji, and Gaurs Group. Exclusive Telecast Partner Colors and Colors Cineplex,   Global Digital Partners Facebook &Instagram. Outdoor Partner Bright Outdoor Advertising and Cinema Advertising Partner Khushi  Advertising. Radio Partner Radio Mirchi, Music Partner T-Series, Trophy Partner The Award Gallery, Invitation Partner Ravish Kapoor, Technical Direction & Stage Management On Cue Productions; Acts Remixed, Choreographed & Designed by ShiamakDavar, Dancers by ShiamakDavar Institute Of Performing Arts. The 65th Amazon Filmfare Awards 2020 is Designed, Scripted, Directed & Managed by Fountainhead Entertainment; Show Director V.G. Jairam.

About Worldwide Media: 

Worldwide Media is a part of the Times Group, one of India’s largest media and entertainment conglomerates, and publishes Filmfare – India’s No 1 entertainment magazine. Femina – India’s largest women’s magazine, HELLO!, GoodHomes, GRAZIA, Lonely Planet Magazine India, Home & Design Trends are other exciting titles from Worldwide Media.

About Filmfare

For almost seven decades, Filmfare has been the ultimate destination of Bollywood for die-hard fans by extending the rich legacy of the print magazine into a multiple formats, avenues and experiences. The brand also is known to keep the film-buffs updated with exclusive interviews, classy photo shoots, insider stories, sneak peeks, fashion coverage, movie reviews and special features. Filmfare captures Bollywood's biggest stars and divas at their colourful, candid, beautiful, quirky and even spoilt best. Filmfare Awards recognizes the best talent in Indian cinema. Since their inception in 1953, they have been a benchmark of merit in the industry. While the legacy of Bollywood and South film industry edition continue, this prestigious ceremony has newer editions to tap audience who are Marathi, Punjabi and Bengali. The iconic ‘Black Lady’ has gone on to become the most sought-after symbol of recognition for the film industry in India and the thought of winning it is still as alluring as ever.