Greenply Industries launches Green Club Plus Seven Hundred:

The first-of-its-kind zero emission plywood in India

~Creating healthy plywood for healthy homes 

Delhi, February 3, 2020: Championing the cause for interior and exterior plywood for healthy homes, plywood major - Greenply Industries Limited, launched all new Green Club Plus Seven Hundred, a first-of-its-kind zero emission plywood in India, a unique product with a brand promise to provide healthy homes with superior strength, with no undulation and 7 times money back guarantee on manufacturing defects. The emission-free plywood used for making furniture, partitions, paneling, false ceilings and other interior applications conforms to E0 grade emission standards. It offers safer air quality in interior spaces and healthy homes.  

GREEN CLUB PLUS SEVEN HUNDRED 2 in 1 power: ·         Structural grade as per IS 10701 ·         Fire retardant properties as per IS 5509 Packed with features: ·         Zero emission plywood ·         Anti-bacterial coating ·         Additional 2 layers of thickness ·         Penta (5) tech ·         Acoustic properties ·         Extended BWP resin ·         CE European conformity ·         100% composed core ·         Fully preservative treated ·         Boling waterproof

Speaking on the launch, Mr. Sanidhya Mittal, Joint Managing Director of Greenply Industries Limited said, “We always strive to craft products that are safer for our consumers and with increasing awareness on the benefits of healthy living among our consumers, it is imperative that we not only offer good quality products but align ourselves to the specific interests of our customers. Through Green Club Seven Hundred, we ensure that the interior of the home is healthy, emission free and have crafted a plywood that cares. Today consumers need more than just a beautifully designed interior space and through our product offering, we cater to that consumer need.”

Green Club Plus Seven Hundred brings plethora of properties together. It is a structural grade plywood as per IS 10701 and possesses fire retardant properties as per IS 5509 making it the first ever twin power plywood with multiple benefits including anti-bacterial coating,  additional layer of thickness and conforming to CE, makes this an ideal choice for residential, hospitality and healthcare sector.

Green Club Plus Seven Hundred equipped with Penta (5) Tech, ensures there is no core gaps and no overlaps.  It is available across the country through well entrenched distribution network.

About Greenply Industries Ltd

Greenply Industries Limited (Greenply), is among India’s largest interior infrastructure brands with over 30 years of experience in manufacturing and marketing a comprehensive range of plywood, block boards, decorative veneers, flush doors and other allied products. They command a 26% market share in the organised plywood market. Greenply has a strong leadership presence with 55 branches (including 3 virtual branches) with 6,000+ channel partners across India. However, Greenply is currently making its presence felt across the globe, with 5 state-of-the-art manufacturing facilities, which includes one each in Myanmar & Gabon. The organization has received several awards and certifications for implementing best work practices across factories, maintaining eco-friendly manufacturing, and ensuring quality and guaranteed products, including the prestigious FSC-COC, CE and E1 certifications.

Strengthening the business – they are constantly striving on building a sustainable operational framework crucial for continued value creation. They are working on capacity building and securing resource availability. Therefore, they are amongst the first ones in this sector to use Okoume – a natural timber harvested under the Sustainable Forest Management plan.  

Strategic customer outreach is breathing new life into their brand – they are building an ecosystem to educate consumers about the importance of buying high quality branded plywood over local plywood from unorganised segments. They are creating bespoke campaigns and engagement programmes for customers to help them make informed purchase decisions.

They are encouraging timber plantation and agroforestry in marginal and degraded farmlands near their manufacturing sites, ensuring environmental sustainability. For the future, they plan to put in place the right building blocks for sustainable long-term growth and value creation for all their stakeholders.