New Delhi, 20.03.2020:
Footwear
brand Bahamas from the house of Relaxo has launched a new ad campaign featuring
Salman Khan. The campaign shows the Indian superstar revitalising the youthful positioning
of the brand. With the backdrop of beachy and cheerful visuals, the TVC
effortlessly weaves the brand’s key message – ‘Keep Chillin, Keep Flippin’ in
an energetic and stylish manner. Once again, the brand emerges fresh, in a new
avatar, bringing its best in class for customers.
The TVC idea revolves around a highly
relevant creative insight in today’s context, especially the youth. No one
denies that digital devices are indispensable. They can enhance efficiency,
convenience, and communication. However, spending too much time online means
spending less time doing real-world activities. With smartphones, laptops,
tablets, and wireless Internet, we’re increasingly detaching ourselves from the
real world.
Thus, the aim is to capture all kinds of viewers
from OTT streamers, social media addicts to TV serial lovers. Salman will be seen in a quirky new avatar
wherein he is effortlessly showcasing the latest footwear collection of Bahamas
while propounding the concept of a real fun. The idea is to combine digital
wellbeing in a fun packed manner with the new advertisement film.
Expressing
his thoughts on the new launch and the campaign, Gaurav Dua, Executive Director
(Sales & Marketing), Relaxo Footwears Limited said, “Salman Khan, who has been the face of the brand for a while now, perfectly
fits in as he cuts across all age groups especially the youth and there’s no
one better than him to spread this message in a super quirky and most efficient
way”
He
further adds, “Youngsters today are opting for causal looks and this trend is
driving the growth of such market. Our offering is designed for the
free-spirited, the easy-going, the live-for-today chillers and to keep
celebrating each moment of life. The new TVC brings in
energy into audience, motivating them to take a break from their digital life
and rededicate themselves to exploring new experiences in real life.”
Speaking
about the association, Salman Khan
said, “When it comes to daily style, I
personally prefer comfort over anything. Bahamas flip flops are extremely
comfortable, stylish and durable. The brand has always managed to address the
masses with its in-built comfort and credibility of products.”
Ad synopsis:
The 30 seconds TVC opens with the stunning
visuals of a beach where Salman notices a group of young people sitting on
beach decks, glued to their phones. Salman lifts the hat off his face and
whistles at the group of girls. The Dabangg star then grabs their attention as
always and breaks into a cool flow, “ Why ghusso phone ke andar when baahar ki
life is pretty sunder”. Next, a girl wearing Bahamas jumps and hits the
volleyball and makes a perfect landing on sand. Salman then joins two PYTs
taking selfie and photo-bombs them and says, “selfie ke up load ka pause daba
aur fun ke download ka play dabaaaaa”. Next, Salman joins a guy sitting inside
a shack, busy working on his laptop and shuts the laptop, “baithe-baithe apne
haatho ko mat satao aur pairo ko nachao”. The film ends as Salman Khan signs of
saying ‘Bahamas, Keep Chillin, Keep Flippin’ with utmost swag and style.
The TVC is scheduled to go on air from 15th
March 2020. Print, Outdoor and digital support will further boost the campaign
to reach out to large number of online and offline audience.
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