The
report titled publication “Taiwan E-Commerce Market
Outlook to 2023 - Online Retail (By Product Categories, By Desktop and Mobile,
By Gender); Online Travel (By Intermediary and Direct Online Sale and By
Desktop and Mobile); Online Payment Gateway Market” provides
a comprehensive analysis of the E-commerce market in Taiwan. The report also
covers the overview and genesis of the markets, overall market size,
segmentation, snapshot on online payment gateway market, trends and
developments, issues and challenges, government regulations, business models,
competitive scenario including competition stage, competition parameters,
market/revenue share and company profiles of major players operating in the
market. The report concludes with the future market projections and analyst
recommendations highlighting the major opportunities and cautions for new as
well as existing players in the market.
Taiwan
Online Retail Market:
Taiwan's
online retail market grew at single-digit the growth rate in terms of GMV over
the review period 2013-2018. The market growth was supported by the increase in
total smartphone penetration, growth in online shoppers and rise in urban
population. The availability of better deals and offers along with a change in
consumer behavior towards in-store has significantly affected the growth in the
market and has changed the digital landscape in the industry. By
Product Categories: Apparel and Footwear dominated the online retail
market as they have highest demand among both male and female populations while
home care being largely saturated and highly competitive, accounted for the
lowest revenue share. The competition in Taiwan online retail market has
increased over the years leading to the increasing number of online retail
websites in Taiwan. Major companies include Momo shop, Fubon
Group, Yahoo!, Sea Ltd., President Chain Store Corp., Apple, Mega Co. Ltd.,
Eastern Media International Corp., and several others are competing by
providing the all device optimization, better deals, hyper-personalization
through personal engagement and convenient, secure and fast payment
modes. The online retail market in Taiwan is expected to witness a
single-digit growth rate in the forecast period 2018-2023E. The market will
increase at a declining rate as is expected to move gradually towards its
maturity stage. Taiwanese population still prefers to shop offline owing
to certain trust issues, issues related to cybersecurity, lesser regional
presence of online retail companies and others.
Taiwan
Online Travel Market:
The
market grew at a double-digit growth rate in terms of GTV over the review
period 2013-2018. The market growth was supported by an increase in inbound
trips from abroad to Taiwan, a rise in the total number of solo trips and the
growing number of travel apps. Intermediary online sales dominated owing to
high traffic concentration on the intermediaries or third-party websites as
compared to the direct online sales during 2018. Competition within
Taiwan online travel market has increased over the years leading to an
increasing number of online travel websites in Taiwan. The major
companies include Lion Travel Service Co. Ltd., Cola Tours Group, Ez
Travel Co. Ltd., South East Travel Service Co. Ltd, and several others. The online travel
market in Taiwan is expected to continue its double-digit growth rate in the
forecast period 2018-2023E. In the future, it is anticipated that
there will be a decline among the solo travelers (tourism bookings) from china
owing to geo-political tensions prevailing both the countries; however, Taiwan
is expected to make up for that shortfall by luring tourists from other
markets, mostly Japan and Southeast Asia, and by relaxing visa requirements for
some countries.
Snapshot
on Taiwan Online Payment Gateways Market:
The
growth in online payment gateways market was supported by several factors such
as high internet penetration, international players entering into the Taiwan
market increased urban population and people opting for online payment methods.
Many e-commerce websites have tie-ups with banks and payment wallet companies
and provide special offers and discounts upon using those facilities, this
encourages the customer to opt for online payment options over cash on
delivery.
Key Segments Covered: -
Online Retail Market
By Product Category Type (Apparel and Footwear, Consumer
Electronics, Media Products, Beauty and Personal Care, Consumer Appliances,
Consumer Health, Personal Accessories and Eyewear, Food and Drink, Homewares
and Home Furnishings, Traditional Toys and Games, Pet Care, Home Improvement
& Gardening, Video Games Hardware, Home Care and Other Internet Retailing)
By Type of Device (Mobile and Desktop)
By Gender (Female and Male)
Online Travel Market
By Categories (Intermediary Online Sales and Direct
Online Sales)
By Type of Device (Desktop Travel Sales and Mobile
Travel Sales)
By Intermediary Online Sales (OTA Online Sales to Residents and
Other Travel Intermediaries Online Sales to Residents)
By Intermediaries Corporate Business
Online Sales and Intermediaries Leisure Online Sales
By Direct Online Sales to Residents (Airlines Direct Online Sales, Lodging
Direct Online Sales, Car Rental Online Sales and Other Transport Direct Online
Sales)
By Intermediary Corporate Business
Online Sales (Air Online Sales Only, Lodging Online Sales Only, Car Rental
Online Sales Only, Transport Online Sales Only and and Other Online Sales Only)
By Intermediary Leisure Online Sales (Package Holidays Online Sales Only,
Air Online Sales Only, Lodging Online Sales Only, Cruise Online Sales Only, Car
Rental Online Sales Only, Other Transport Online Sales Only and Other Online
Sales Only)
Snapshot on Online Payment Gateways
Market
Key Target Audience
Online Retail Companies
Third Party Websites of Online Retail
Online Travel Companies
Online Payment Gateway Platforms
Government Association
Government Agencies
Private Equity and Venture Capitalist Firms
Time Period Captured in the Report:
Historical Period: 2013-2018
Forecast Period: 2018-2023E
Companies Covered:
Taiwan Online Retail Market:
Momoshop (Fubon Group)
PCHome Online
Sea Ltd. (Shopee)
President Chain Store Corp
Apple Inc
Eastern Media International Corp
Rakuten Inc.
A.S. Watson Retail (HK) Ltd.
Far Eastern Department Stores Ltd.
Yahoo! Inc.
Taiwan Online Travel Market:
Lion Travel Service
Co. Ltd.
Cola Tours Group
Ez Travel Co. Ltd.
South East Travel
Service Co. Ltd.
Agoda Co. Pte Ltd.
Taiwan Online Travel Market:
ECPay
NewebPay
PayPal
PayDollar (AsiaPay)
Pay2Go
Key Topics Covered in the Report:
-
Executive Summary
Research Methodology
Taiwan E-Commerce
Industry Overview
Taiwan Online Retail
Market Overview and Genesis (Business Cycle Graph)
Taiwan Online Retail
Market Size, 2012-2018
Business Models in
Taiwan Online Retail Market
Taiwan Online Retail
Market Segmentation
Competitive Scenario
in Taiwan Online Retail Market
Company Profiling of
Major Players in Taiwan Online Retail Market
Trends and
Developments in Taiwan Online Retail Market
Issues and
Challenges in the Taiwan Online Retail Market
Government
Regulations in the Taiwan Online Retail Market
Taiwan Online Retail
Market Future Outlook and Projections, 2018-2023E
Analyst
Recommendations for Taiwan Online Retail Market
Taiwan Online Travel
Market Overview and Genesis
Taiwan Online Travel
Market Size, 2013-2018
Business Models in
Taiwan Online Travel Market
Taiwan Online Travel
Market Segmentation, 2013-2018
Competitive Scenario
of Taiwan Online Travel Market, 2013-2018
Company Profiling of
Major Companies in Taiwan Travel Intermediaries Market
Trends and
Developments in Taiwan Online Travel Market
Issues and
Challenges in Taiwan Online Travel Market
Government
Regulations in the Taiwan Online Travel Market
Taiwan Online Travel
Market Future Projections and Outlook, 2018-2023E
Analyst
Recommendations for Taiwan Online Travel Market
Snapshot on Taiwan Online Payment Gateways Market (Overview and
Genesis, Market Size, Government Regulations, Trends and Development, Issues
and Challenges and Competitive Scenario, Business Models of Online Payment
Gateways and Company Profile of Major Players)
For More Information on the Research Report, refer
to below links: -
Related Reports by Ken Research: -
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