WIAA WOMEN'S RALLY TO VALLEY

The much-anticipated and hugely-successful “Women's Car Rally to the Valley” was held on Sunday, 8^th March, 2020. This Car rally was basically organized to spread the message of women’s safety and to celebrate International Women’s Day. The immensely popular annual event organized by the Western India Automobile Association (WIAA) in partnership with Aamby Valley City, and presented by JK Tyres and powered by Bharat petroleum corporation Ltd "Speed 97"  - has witnessed a participation above 100 entries and 400 women entries across the city from different walks of life.

The all-women car rally commenced from NCPA, Mumbai at 06:30am and proceeded through the city’s major Mumbai landmarks before concluding at Aamby Valley City - Lonavala. The women drivers will be ensured a smooth ride with safety volunteers to be stationed throughout the route. 

Explaining the rationale behind a car rally for women, Mr.NitinDossa, Executive Chairman, Western India Automobile Association (WIAA) said, “Since WIAA’s prime focus is creating awareness in society about Women Empowerment and road safety, we have now taken the initiative to create awareness about women’s safety on roads, in public transport and in public places.”

The WIAA car rally supports the cause of women's safety since this is an issue which needs urgent attention due to the number of growing attacks on women in recent times. The aim is to help women voice their safety concerns to demand a safe city and create awareness amongst the people of the country to build a protective society for women. What better way to celebrate the spirit of womanhood than on International Women’s Day!”