Max Life salutes nation's armed forces with ‘Rakshak’ initiative, ropes in Angad Bedi to encourage them to think about their own financial protection

August 14, 2020, New Delhi:For decades, the Indian Army has played the role of ‘Rakshak’ or ultimate protectors who have dedicated their entire lives to safeguarding the country and ensuring that the citizens are living a safe and secure life. On the occasion of Independence Day, Max Life Insurance Company Ltd. (“Max Life” / “Company”)is celebrating this contribution through the means of its own initiative ‘Rakshak’, dedicated to serving the armed forces of the nation.

Max life’s initiative, Rakshak, a commitment to the army personnel also extends to recruiting ex-servicemen, kins and war widows or Veer Naaris within Max Life’s Rakshak team, thus empowering them financially and enabling them to contribute to the overall wellbeing of communities and nation at large. Rakshak has presence of its services across 40 Cantonments that allow personnel from Armed Forces to get in touch for inputs and purchase of relevant life insurance plans.

In the latestvideo, Angad Bedi, face of the‘Rakshak’ initiative,salutes the army personnel for their courage, selfless resilience and dedication towards protecting the country, while urging them tofinancially protect their ownfamily and loved ones from unforeseen contingencies.

Commenting on the initiative, Aalok Bhan, Director and Chief Marketing Officer said, “The armed forces are the backbone of our nation and ensuring their protection is a key priority. This Independence Day, Rakshak is our way of thanking the armed forces of India for their selfless service and dedication towards the country and each one of us. With Max Life Insurance’s Rakshak, we hope to serve and protect the army personnel, veterans and their families from financial hardships, just as they protect us from life’s adversities.”

To financially protect army personnel and their loved ones from adverse circumstances, war and war like situations, Max Life’s Insurance’s Rakshak offers tailored life insurance solutions to address armed forces’ unique financial protection needs and enable their families to lead financially stable lives during difficult times.

About Max Life Insurance (www.maxlifeinsurance.com)

Max Life Insurance Co. Ltd. (“Max Life”) is a joint venture between Max Financial Services Ltd. and Mitsui Sumitomo Insurance Co. Ltd. Max Financial Services Ltd. is a part of the Max group, an Indian multi business corporation, while Mitsui Sumitomo Insurance is a member of MS&AD Insurance group.

Max Life offers comprehensive protection and long-term savings solutions, through its multichannel distribution including agency and third distribution partners. Max Life has built its operations over almost two decades through need-based sales process, a customer-centric approach to engagement and service delivery, and trained human capital.  

As per public disclosures, during the financial year 2019-20, Max Life achieved gross written premium of Rs. 16,184 crore. As on 31st March 2020, the Company had Rs. 68,471 crore of assets under management (AUM) and a Sum Assured in Force of Rs. 913,660 crore.

For more information, please visit the company's website at www.maxlifeinsurance.com