Mumbai, Aug 14, 2020: Revital H, country’s leading health supplement brand from Sun Pharmaceutical Industries Ltd. (Reuters: SUN.BO, Bloomberg: SUNP IN, NSE: SUNPHARMA, BSE: 524715, “Sun Pharma”, has launched a digital campaign, #OurImmunityHeroes on the eve of Independence Day to show gratitude to the Indian Army who acts as an immunity shield and keeps our nation safe.
The contribution of our brave soldiers towards protecting our beloved nation, often operating in extremely hostile conditions, is unparalleled. They are our first responders, just like our body’s immune system, in case of adversities. #OurImmunityHeroes - India’s Immunity Shield campaign is a small gesture by India’s leading healthcare brand, Revital H, which also espouses virtues of energy and immunity at its core.
As part of the #OurImmunityHeroes campaign, the brand has launched a short digital film showcasing the bravery of the armed forces. The campaign has gone live on the brand’s digital platforms including Facebook, Instagram, Twitter and YouTube. As part of the campaign, people are invited to share their tributes, lauding the incredible valour of the Indian army in the form of posts, audios and videos. These tributes will be shared in the form of a portrait and displayed in select army camps and unit canteens across India.
Atul Soni, founder of digital agency, Pixelrush says, “What represents energy and grit better than our Indian Army”? “While the answer to this question is irrefutable, we decided to take a significant leap from the typical awareness driven approach around the current favourite theme of ‘Immunity’ and put across a message acknowledging the feeling of national pride prevalent around the momentous occasion of the Independence Day.”
Link to the film: https://www.youtube.com/watch?
About Sun Pharmaceutical Industries Ltd. (CIN - L24230GJ1993PLC019050)
Sun Pharma is the world's fourth largest specialty generic pharmaceutical company and India's top pharmaceutical company. A vertically integrated business and a skilled team enables it to deliver high-quality products, trusted by customers and patients in over 100 countries across the world, at affordable prices. Its global presence is supported by manufacturing facilities spread across 6 continents and approved by multiple regulatory agencies, coupled with a multi-cultural workforce comprising over 50 nationalities. Sun Pharma fosters excellence through innovation supported by strong R&D capabilities across multiple R&D centers, with investments of approximately 7% of annual revenues in R&D. For further information, please visit www.sunpharma.com & follow us on Twitter @SunPharma_Live.
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