August 11, 2020: WROGN, the breakaway youth fashion brand, announced the launch of a new fashion collection, MINIONS x WROGN today. This fashion collaboration brings together two of the biggest pop culture icons of today – Illumination’s larger-than-life Minions and WROGN co-creator and Captain of the Indian Cricket team, Virat Kohli. Created in partnership with Universal Brand Development and licensing agent, Black White Orange, and designed by team Wrogn, the brand-new collection offers 10 unique designs in various colors and styles and will be available across offline and online stores in India from August 2020.
Commenting on the collaboration, Virat Kohli said, "At Wrogn, we always try and work on something innovative and I'm excited that the brand, this time, has collaborated with the universal favourite – Illumination’s Minions! I believe this fashionable & fun collection will be loved by my fans. I'm eager to wear one and I’m sure these will bring a big smile on the consumers' faces."
Ten years after their creation, Gru and the Minions are among the most iconic animated characters of their generation. Globally recognized and beloved by fans of all ages, they have propelled Illumination’s Despicable Me into the most successful animated film franchise in history. Gru is one of the few protagonists who is also an antagonist, whose sweet and subversive qualities make him relatable to all audiences. Bright yellow, instantly unforgettable, speaking a language that no one knows but that everyone can understand, the Minions have become icons of self-expression in pop culture on every continent of the globe.
Speaking on the collaboration, Ms. Anjana Reddy, CEO Universal Sportsbiz Pvt. Ltd. said, “We are very excited about collaborating with the Minions franchise. We have thoroughly enjoyed designing this collection and we are confident that it well do really well as Minions is a rage, not only with kids but also adults across the globe and we are proud to bring this collection to our Wrogn customers through 250 points of sale offline and online as well. I’m sure we will see a lot of people sporting their favourite MINIONS X WROGN t-shirts soon. “
“The WROGN x Minions collection taps into the mischevious nature of Illumination’s Minions, delivering a playful and stylish collection for fans of both brands,” said Marc Low, Senior Vice President and General Manager, Global Lifestyle at Universal Brand Development.
About Illumination
Illumination, founded by Academy Award® nominee Chris Meledandri in 2007, is one of the entertainment industry’s leading producers of event-animated films, including Despicable Me, the most successful animated franchise in cinematic history. The company’s releases include three of the top ten animated films of all time, and its iconic, beloved franchises—infused with memorable and distinct characters, global appeal and cultural relevance—have grossed more than $6.25 billion worldwide.
Illumination, which has an exclusive financing and distribution partnership with Universal Pictures, is the creator of the world of Despicable Me. The franchise includes Minions, the fourth-highest-grossing animated film of all time and the most profitable film in Universal’s history, as well as the Academy Award®- nominated Despicable Me 2 and Despicable Me 3, which made more than $1 billion at the global box office.
Illumination has launched two additional original properties that captivated audiences worldwide: The Secret Life of Pets, which achieved the best opening for an original movie, animated or otherwise, in U.S. history, and the global smash, Sing. In 2018, Illumination’s Dr. Seuss’s The Grinch had the biggest opening weekend of any Christmas-themed movie in history, followed, in June 2019, by The Secret Life of Pets 2. Illumination’s upcoming films for 2021 include Minions: The Rise of Gru in July and Sing 2 in December.
About Universal Brand Development
Universal Brand Development globally drives expansion of the company's intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, Universal Brand Development's core businesses include Consumer Products and Games and Digital Platforms based on the company's extensive portfolio of intellectual properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal cable and television. Universal Brand Development is part of NBCUniversal, a subsidiary of Comcast Corporation. www.
About WROGN:
Universal Sportsbiz is the only House of Brands in India which caters to a diversified target audience, through its uniquely youth focused fashion brands. Wrogn, is one of the flagship brands under the USPL portfolio. Launched in 2014, WROGN is a break-away youth fashion brand which is inspired by its distinctive sense of style and the youth appeal of cricketing genius, Virat Kohli targeted towards open minded and progressive young men, who like to make their own choices in life. The men’s casual wear brand offering showcases razor-sharp attitude, Wrogn has become a mainstay in the wardrobe of young Indian men. The brand is experimental in its ethos and product philosophy and it encourages the male youth to question the status quo around them. Available across the country at over 100+ Cities India, Sri Lanka and Nepal through Exclusive Brand outlets, Large Format Retail stores & Multi Brand outlets along with its Online presence on Myntra & Wrogn.in.
About Black White Orange Brands Pvt Ltd:
Black White Orange is one of India’s leading entertainment, sport, celebrity and brand licensing agencies, driven by young, experienced and passionate minds. BWO is a ‘one stop shop’ for brand owners looking for licensing solutions or looking to maximize brand opportunities, both, within India and overseas. BWO works closely with partners managing every step of the licensing business - brand strategy, sales, creative and product development, distribution and retail, brand collaborations and promotions, marketing and communications, legal, compliance and collections. The company also runs a separate creative vertical, that provides creative and design solutions including product and packaging, graphics, brand identities & retail concepts. BWO today represents some of the biggest Indian and Global brands including the NBCUniversal & Dreamworks’ portfolio, HBO’s Game of Thrones, Discovery Inc., Hasbro Inc, SS Rajamouli’s Baahubali, Sony YAY!, DragonBallz, Kolkata Knight Riders, Paramount Pictures, Popeye, Phantom, Betty Boop, Rocky, Pink Panther, PSG Football Club and U.S.-based design house & licensing company bCreative. More on www.blackwhiteorange.in / Twitter: @BWOBrands / Facebook: BlackWhiteOrange / Instagram: @BWOBrands
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