21st September, 2020, India: Boutique Living, a premium Bed and Bath lifestyle brand from the house of Indo Count Industries Ltd (ICIL), is launching their new collection - Metamorph. The collection boasts of digitally printed bed sheets that offer a multiplicity of style experimentations by offering different ways of spreading sheets to re-invent the look of your bed. The collection is launching on the 15th of September, 2020 and will exclusively be available to shop on their website along with Myntra and Flipkart.
The weave of the innovative collection abounds the length and breadth of the sheet with digital prints lending to visual illusions from different sides of the bed spread. The collection allows the users to lay their bed differently each time with a variety of possibilities through the modern designs that each product from the line offers. Priced at 2599/- for the bedding sets, the collection is woven together at a luxurious 210 thread count super soft 100% cotton, ensuring your sleep needs are satiated by an opulent bed linen. The sateen weave exudes extreme comfort and smoothness, giving a luxurious and relaxed bedding experience.
Talking in detail about the Metamorph collection, Mr Rajiv Merchant, President - Retail, Indo Count Industries said, “We are delighted to announce the launch of the Metamorph collection. The collection celebrates an artist's delight and is centered around the theme of allowing the consumers to play around with the print and render a new look every time the bed linen is spread. The collection aims at irking an individual's curiosity and creativity to add an element of fun in their bedrooms.”
The Metamorph collection is intricately designed to add a dash of colour intertwined with a twist of amusement to peoples rooms. The rhythmic lines and shapes adore the movement of the digital prints thus giving the bedding a fluid texture and a sense of modern design.
About Boutique Living:
Boutique Living offers refined quality bed linen for both global and Indian consumers. With our strong consumer focus, understanding of aesthetic sensibility of Indian lady and global design and product engineering skills, it offers superior products ranging from 300TC to 1000TC that include bed sheets in bold designs and solid colors, duvets & comforters, draw sheets & fitted sheets, quilts & coverlets, dohars & bed-in bag. Designed for inspired interiors our bed linens are stories, waiting to be unfolded. The perfect backdrop to your extraordinary life. Boutique Living invites you to “Unfold the moment”.
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