ITC Ltd.’s Sunfeast becomes Official Partner to Royal Challengers Bangalore for T20 season

This partnership brings together two exciting brands which are sure to bring about lots of excitement and entertainment for the viewers in this cricketing tournament 

National, 19 September 2020: ITC’s Sunfeast, one of the most preferred biscuits brands in the country has announced a collaboration with team Royal Challengers Bangalore (RCB). Dark Fantasy will lead this campaign with various exciting activities that range from TV campaigns to consumer centric digital contests to engage audiences.  The brand will take forward its thought of #ALotCanHappenInside further in this tournament. Sunfeast Dark Fantasy which is synonymous to pure indulgence with its chocolate filled baked cookie, is all set to make the indoor cricket viewing experience for this year’s most anticipated sporting spectacle, more exciting and memorable.

Fans will be able to relive the thrill of watching the match at a stadium, made virtually possible through filters which replicate the action packed surroundings of a stadium and will be exclusively available on Sunfeast Dark Fantasy’s Facebook page. Consumers can have fun with the filters by sharing their best at-home fun moments and tagging the brand. The best entries will also get a chance to meet Royal Challenger Bangalore players through a unique virtual meet-and-greet. Exclusive goodies and Royal Challengers Bangalore merchandise will also be up for grabs.

Commenting on the partnership, Mr. Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes at ITC Ltd. said, “Sunfeast is delighted to partner with team Royal Challengers Bangalore and looks forward to a fantastic season of T20. Sunfeast connotes happiness and we aim to evoke these feelings in our consumers through our various engagements. With this collaboration we seek to enable a heightened, in-home, interactive cricketing experience for the viewers. As we embark on this grand celebration of cricket with friends and family, we wish Royal Challengers Bangalore a successful season”.

Speaking on the partnership, Sanjeev Churiwala, Chairman, Royal Challengers Bangalore said, “We are delighted to have Sunfeast on board as the 'Official Partner' of the Royal Challengers Bangalore. Sunfeast shares the same ethos as RCB in bringing happiness to fans and we look forward to this endeavour with one of the most reputed home-grown brands.”

Follow Facebook and Instagram pages of Sunfeast Dark Fantasy to stay updated on contests, giveaways and the latest happenings around T20 season.

About ITC Foods: A Division of ITC Limited

ITC's branded packaged foods business is one of the fastest growing foods businesses in India, driven by the market standing and consumer franchise of its popular brands - Aashirvaad, Sunfeast, Bingo!, Yippee!, Kitchens of India, B Natural, Mint-o, Candyman, Fabelle, Sunbean and GumOn. The Foods Business is today represented in multiple categories in the market - Staples, Spices, Ready-to-Eat, Snack Foods, Bakery & Confectionery and Juices & Beverages.

ITC's Foods brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC's in-house R&D capabilities, deep consumer understanding, knowledge of preferred Indian tastes, agri-sourcing & packaging strengths, and an unmatched distribution network. B Natural, the Juices & Beverages brand of ITC, takes benefit of the Agri Sourcing capabilities to source all its Fruits locally from Indian farmers.

ITC's uncompromising commitment to the health and safety of its consumers ensures adherence to the highest levels of quality, safety and hygiene standards in manufacturing processes and in the supply chain. All ITC-owned manufacturing units are Hazard Analysis and Critical Control Point (HACCP) certified. The quality performance of all manufacturing units is monitored continuously online. Going beyond process control, ITC ensures that quality standards are stringently adhered to while choosing ingredients that go into the preparation of its food products.

The business continues to invest in every aspect of manufacturing, distribution and marketing to ensure that it can leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of branded packaged foods in the country. ITC's Foods business also exports its products to the key geographies of North America, Africa, Middle East and Australia.