Kolkata, 23rd
September 2020: In a bid to strengthen its long-standing
partnership with the T20 franchisees, Kansai Nerolac Paints Ltd. (KNPL), one of the leading paint
companies in India will continue its association with Sunrisers Hyderabad
(SRH) for the cricket league’s 13th Edition. The most loved
sports extravaganza in the country will witness Nerolac on the lead side of the
team’s helmet and cap.
In these
unprecedented times, the return of cricket’s biggest celebration is here to
infuse positive energy in the lives of millions. Further, sports manifests
healthy living. This makes it the perfect medium for the brand to connect with
consumers across demographics & thank them for their support in last 100
years to the brand, as Nerolac enters in its centenary year.
Speaking
on the association, Mr. Anuj Jain, Executive Director, Kansai Nerolac Paints
Ltd. said, “We have come a long way since our first association with the
T20 franchisees. This cricket league has been the ideal medium to impact lives
at large considering its growing influence and ever-increasing fandom. Our
association with Sunrisers Hyderabad gives us an opportunity to connect
with cricket lovers as their wide appeal does not limit to a single state. We
intend to leverage this strategic partnership to drive conversations around our
new launches such as Nerolac Excel Virus Guard interior paint and all
surface disinfectants”
Nerolac has been leveraging the mighty sport of cricket effectively for years. The brand has been associated with cricket leagues, championships for decades and with T20 franchisees since 2016.
About
Kansai Nerolac Paints Limited:
With a rich heritage of 100 years in the paints & coatings industry, Kansai Nerolac Paints is one of the largest paint companies in India and the leader in industrial segment. A wholly owned subsidiary of Kansai Paint Co. Ltd., Japan, which is among the Top 10 companies worldwide, Kansai Nerolac manufactures a diversified range of products ranging from decorative paint coatings for homes, offices, hospitals and hotels to sophisticated industrial coatings for industries. Kansai Nerolac has established itself as a leader in product innovation with its initiatives including no added lead, ultra low VOC, ultra low odor and HD finishes. Its product portfolio and customer awareness campaigns promote environmental sensitivity. www.nerolac.com
For more information on Sunrisers
Hyderabad please visit:
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Sunrisers Hyderabad |
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Website |
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Twitter |
@SunRisers |
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