· The much-awaited Kia Sonet to launch in India on September 18, 2020 with deliveries starting on the same date
· Sonet attracted record-breaking numbers of 6523 bookings on the day of commencement of pre-book
· Equipped with 30+ segment best features, the Sonet to set new benchmarks in the segment
(New Delhi) September 04, 2020 – Kia Motors India, a wholly owned subsidiary of Kia Motors Corporation, today rolled out the first customer car of the bold and dynamic Kia Sonet, manufactured at its state-of-the-art manufacturing facility in Anantapur, Andhra Pradesh. The Kia Sonet is the company’s latest ‘Made-in-India’ product which will be sold in various global markets similar to the segment-leading mid-SUV, the Kia Seltos. The company further announced that the commencement of mass production of the Sonet in India has been initiated after testing the vehicle for over 100,000 kilometers in different climatic conditions and some of the most challenging terrains in India. After the massive success of the World Premiere held last month, Kia Motors is preparing to launch the Sonet in India on September 18, 2020. With this roll-out, Kia is looking at building India as the export hub for the Sonet to cater to the demand of over 70 markets globally.
Commenting on the occasion, Mr. Kookhyun Shim, MD and CEO at Kia Motors India said, “Today is a momentous day for Kia Motors India, as we officially roll-out the first Kia Sonet customer car. It is a matter of great pride that we have been able to stay true to our promise of ‘The Power to Surprise’ and bring in Sonet in time, despite the unprecedent challenges the world is facing today. Kia Sonet is the symbol of promise and commitment of Kia to the Indian market and a testament to the passion and dedication of the employees at our state-of-the-art Anantapur plant who have worked relentlessly to ensure uninterrupted development of the new Sonet.”
Manufactured exclusively at Kia’s state-of-the-art production facility at Anantapur, Andhra Pradesh, the most anticipated car of the year, Kia Sonet marks the brand’s entry in the growing and competitive compact SUV segment. The company hosted its world premiere on August 7, 2020, which created a huge impact amongst the audience with its bold and dynamic design, high-quality interiors, 30+ segment-best features, a wide choice of powertrains and 57 UVO Connect features including voice assist.
Kia Sonet is a result of collaboration between the Indian and global Kia teams imbibing Indian elements in design with global standards of quality and performance. A perfect combination of innovation and stylish looks, the new Kia Sonet presents a dynamic stance in a confident and compact body with essential elements best suited for Indian driving conditions. The Sonet is equipped with all the latest futuristic features tailor-made for Indians keeping all the unmet needs and demands in mind.
Currently the bookings of Kia Sonet is open and interested customers can book the vehicle at any one of the company’s 265 customer touchpoints across 160 cities or can even e-book the car online by logging onto www.kia.com/in. The car has already gathered the record-breaking bookings of 6523 units on the first day of booking opening.
In April 2017, Kia Motors signed a memorandum of understanding (MOU) with the State Government of Andhra Pradesh, India, to build a new manufacturing facility in Anantapur District and completed and commenced the mass production in August 2019. The manufacturing facility has an annual production capacity of approximately 300,000 units. Kia Motors India has launched two vehicles for Indian market – The Seltos and The Carnival and has made a mark in India with product and service quality and reliability. The Seltos, establishing itself as a trusted product by brand Kia, has crossed 100,000 sales milestone in just one year of its sales period. Kia Motors is globally known to make quality vehicles which address the gaps in the automotive market and Seltos too have won many accolades in India. Tasting initial success, third product of Kia Motors India the Sonet has secured 6523 bookings on the first day of commencement of pre-bookings. In April 2020, Kia’s two global products Telluride and Soul EV have bagged world’s most prestigious automotive awards – The World Car of the Year and The Urban Car of the Year respectively at the WCOTY 2020. Kia Motors India has the widespread network of 265 customer touchpoints, in 160 cities across Tier 1, 2 and 3 cities in India.
For more information about Kia Motors India, please visit www.kia.com/in
About Kia Motors Corporation
Kia Motors (www.kia.com) is a maker of world-class quality vehicles for the young-at-heart. Founded in 1944, Kia today sells around 3 million vehicles a year in over 190 countries, with 52,000 employees worldwide, annual revenues of over KRW 58 trillion (about US$50 billion) and manufacturing facilities in six countries. Kia is spearheading the transition to electric vehicles and pursuing mobility services to help tackle urban challenges around the world. The company's brand slogan – "The Power to Surprise" – represents Kia’s global commitment to surprise the world with exciting, inspiring experiences that go beyond expectations.
For more information, please visit the Kia Motors Global Media Center at www.kianewscenter.com
No comments:
Post a Comment