Monday, 7 September 2020

Sony YAY! celebrates Teacher’s Day with the fourth edition of its flagship initiative, Heroes Behind the Heroes


~The channel celebrates the leaders of today, crowns Sudha Murty, Shafali Verma, Byju Raveendran, Sonu Sood, Jwala Gutta, and Shilpa Shetty Kundra with the acclaimed title ~

September 7th, 2020 Mumbai:

After parents, teachers are the most influential and life-changing role models for children. They inspire, encourage, and guide us to find the best in ourselves and strive for excellence. Undoubtedly, they are the real heroes who dedicate themselves in shaping other’s life and create role models that we look up to. Extending gratitude for their commitment to shaping lives, Sony YAY! celebrates Teacher’s Day with the fourth edition of their marquee initiative, Heroes Behind the Heroes, by honouring the change-makers from different walks of life for their valuable contribution to the society.

Building on the success of its previous editions, the much-acclaimed initiative has celebrated and honoured champions in the likes of Sania Mirza, Kailash Satyarthi, Subhash Ghai, Anupam Kher, Pandit Birju Maharaj, Mahavir Singh Phogat amongst others.

This year, the channel acknowledges most legendary icons of education, tech, space-science, sports and entertainment industries.

1.    Sudha Murty - As the Chairperson of the Infosys Foundation, through her relentless efforts, has extended a helping hand to the under privileged in the areas of arts, culture, ritual development and hunger eradication

2.    Dr Mylswamy Annadurai Dubbed as the "Moon Man of India", he is the former director of ISRO Satellite Centre and has also played key roles in some of the country’s most complex missions like Chandrayaan & Mangalyaan

3.    Byju Raveendran – He is the founder of Byjus app and has revolutionized and reformed modern-day education with technology!

4.    Sonu Sood – He is an actor who has won hearts with his unmatched generosity and has emerged as a pillar of support during the lockdown for many migrants across the country.

5.    Shilpa Shetty Kundra – An actor, fitness enthusiast and entrepreneur, she has been instrumental in fostering the importance of leading a healthy lifestyle amongst young parents and children

6.    Shafali Verma – She is the latest batting sensation in the Indian Women’s Cricket Team, who became the youngest Indian to score an international half-century - surpassing a 30-year-old record held by Sachin Tendulkar

7.    Jwala Gutta – She is one of the country’s most decorated badminton players having won a Gold medal at the 2010 Commonwealth Games

Comments:

Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre!

“Teachers play an important role in all of our lives, as they build the foundation of our future and support us in everything that we aspire to be! They are the real nation-builders with the multitude of roles they play in our lives. On this teacher’s day, we at Sony YAY! extend our tribute to these icons of our country”.

Sudha Murty, Chairperson of Infosys Foundation

“Thank you Sony YAY! for the award – Heroes Behind the Heroes. I am grateful and I am glad that I have been able to continue my philanthropic work through decades. There’s still much to be done and I look forward to it.”

Dr Mylswamy Annadurai, Indian scientist

"I am extremely happy to receive the award ‘Heroes Behind the Heroes’ conferred on me by Sony YAY! on the Eve of National Teacher’s day. If I am there in the school text books of Tamil Nadu, it's due to the seed implanted in my soul to be a worthy human by my teachers. If I am called Moon man of India, it is the outcome of that curiosity in outer planets imbibed by the teachers. In short, what I am is due to my teachers, who were the all-time heroes behind my success and boost to take me out of failures"

Byju Raveendran, Founder of Byju’s

“Thank you for this gesture team Sony YAY! . Our goal has always been to help kids fall in love with learning and to enable them to become life-long learners. This award is for every single member of the BYJU’S’ family.”

Sonu Sood, Actor

“All of my efforts over the past few months have been life-lessons that were imparted to me by my teachers and gurus. The reason thousands of migrants saw me take ownership of the situation was because of what my teachers taught me. I’m glad to have learnt the right things under their tutelage and made a change in society for the better. I thank Sony YAY! for this initiative that recognizes the role that teachers play in our lives. They truly are the God amongst us human beings.”

Shilpa Shetty Kundra, Actor, Fitness Enthusiast, Entrepreneur

"Thank you Sony YAY! for the ‘Heroes Behind the Heroes’ award. Teachers are the first people, apart from our family, who have the power to shape our personalities. The lockdown entailed virtual schooling, and getting down to teach my son amid this new normal has made me realize the value & importance of teachers. The values, discipline, & teachings that they have imparted have been instrumental in how I see life, and how my child will see life & make decisions. Today, if I can make a difference in any way to the society we live in, I humbly owe it to my gurus. They are the real heroes to me, and I want to say a big thank you to the entire team of Sony YAY! for this extremely beautiful & thoughtful gesture of recognizing their value & contribution. They say Acharya Devo Bhava; so, on that note, Happy Teacher’s Day.”

Shafali Verma, Indian Cricketer

“It gives me immense pleasure and I feel honored to receive this award from Sony YAY! I'd like to dedicate this award to my father for he has been the real Hero in my journey. I'd also like to dedicate this honor to my coaches who moulded and continue to shape my career."

Jwala Gutta, Professional badminton player

“I would like to thank Sony YAY! for giving me this award, I am humbled and overwhelmed by this honor. I hope I can live up to it as it brings more responsibility for me to continue on the right path. I hope that the kids get motivated and inspired by whatever I do even in the future. I wish Sony YAY! lots of luck and I hope that they keep inspiring all the kids to make our society a better place.”

About Sony YAY! :

Sony YAY! is the first kid offering from Sony Pictures Networks, India. It’s vision is to be a part of kids’ everyday lives through various endeavours. A channel targeted at kids aged 2 – 14 years, Sony YAY! is here to set new standards and benchmarks in kids' entertainment. The channel’s content is unique, fresh and relatable and is produced in India. The channel, within one year, produced 6 original shows which include  Honey Bunny kaJholmaal - a slapstick comedy with hilarious adventures of an odd team of pets, Paap-O-Meter- a unique laugh-out-loud ghost comedy and KickO and Super Speedo – a tale of a super-kid and his futuristic gadget car who are out to save Sun City and Guru AurBhole – a musical comedy, etc. Available in Hindi, Tamil, Telugu, Bangla, Marathi, Malayalam and English. Sony YAY! is the first kids’ channel to be available in 7 languages. The channel has entered into licensing and merchandising, making their endearing characters a part of kids’ lives wherever they are.

About Sony Pictures Networks India (SPN):

Sony Pictures Networks India (SPN), is an indirect wholly owned subsidiary of Sony Corporation, Japan.

SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; YAY!, the kids entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY TEN 1,  SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV - the digital entertainment VOD platform; SPN Productions, the networks’ film production arm and Studio NEXT the independent production venture for original content and IPs for TV and digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries.

The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including India’s Best Companies to Work For 2020 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.

Sony Pictures Networks India Private Limited is in its 25th year of operations in India. It has a subsidiary, MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.

For more information, log onto www.sonypicturesnetworks.com

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