National, September 3, 2020: Valvoline Cummins Private Limited, a leading manufacturer and supplier of premium branded lubricants, announced its association with SunRisers Hyderabad, as its principal sponsor in the 13th season of the Indian Premier League (“IPL”), commencing in September 2020. The association is part of the brand’s increased focus for its consumers through sports marketing which includes cricket to expand its market share in India.
The 2016 IPL champions and a very consistent performer in IPL, SunRisers Hyderabad will be seen sporting Valvoline’s logo on their jersey. In addition, the Valvoline brand, along with the SunRisers Hyderabad, will be launching campaigns to promote their partnership by rolling out joint initiatives across multiple media platform to engage with consumers and SunRisers Hyderabad fans across India.
Announcing the tie-up, Mr. Sandeep Kalia, Managing Director, Valvoline Cummins Private Limited said, “We are always looking for relevant avenues and associations to engage with our consumers, and this association with a sporting event is a natural extension of the brand ethos. The Indian Premier League (IPL) is undoubtedly one of the most popular sporting events in the country, and our choice of IPL as a platform to actively engage with consumers, stems from this. We are excited to extend our partnership with such a strong and dedicated team as SunRisers Hyderabad.”
Commenting on the association, Mr. K. Shanmugham, CEO, SunRisers Hyderabad said, “We are very excited to partner Valvoline for the forthcoming season of the Indian Premier League. Valvoline is an eminent brand and we see an incredibly strong alignment with them. With our partnership, we look forward to creating great cricket moments for fans and putting up a solid show like every year.”
Valvoline introduced its engine oils to the world in 1866. In over 150 years of its existence globally, it has launched many ground-breaking innovations that changed the industry. It is widely recognized amongst the world’s first and most enduring lubricants brand.
In India, Valvoline Cummins Private Limited is a 50:50 joint venture between Valvoline International Inc. U.S.A, leading worldwide marketer and supplier of premium branded lubricants and automotive services, and Cummins India Limited.; India's leading manufacturer of diesel and natural gas engines – has resulted in Valvoline Cummins Private Limited, that is engaged in the production, distribution and marketing of lubricants, grease and other allied products. Today, Valvoline Cummins Private Limited is one of India’s fastest growing lubricant companies that manufactures a wide range of fluids, viz., engine oils, gear oils, radiator coolants, brake fluids etc. for engines made by various OEMs.
About Valvoline Cummins Private Limited (VCPL)
Valvoline Cummins Private Limited is one of the fastest-growing lubricant companies in India, and is a joint venture with Cummins India Ltd., leaders in diesel and natural gas engine manufacturing. For additional product and company information, please visit: www.valvoline.com-en/
About Valvoline™
Valvoline Inc. is a leading worldwide marketer and supplier of premium branded lubricants and automotive services, with sales in more than 140 countries. Established in 1866, the company’s heritage spans more than 150 years, during which time it has developed powerful brand recognition across multiple product and service channels. Valvoline ranks as the No. 3 passenger car motor oil brand in the US DIY market by volume. It operates and franchises approximately 1,400 quick-lube locations, and it is the No. 2 chain by number of stores in the United States under the Valvoline Instant Oil ChangeSM brand and the No. 3 chain by number of stores in Canada under the Valvoline Great Canadian Oil Change brand. It also markets Valvoline lubricants and automotive chemicals, including the Valvoline High Mileage with MaxLife technology motor oil for engines over 75,000 miles; Valvoline Advanced Full Synthetic motor oil; Valvoline Premium Blue™ heavy-duty motor oil; Valvoline Multi-Vehicle Automatic Transmission Fluid; and Zerex™ antifreeze.
To learn more, visit www.valvoline.com.
™ Trademark, Valvoline or its subsidiaries, registered in various countries
℠ Service mark, Valvoline or its subsidiaries, registered in various countries
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