Mumbai, January 26th, 2021: On the occasion of India’s 72ndRepublic Day, the Godrej Group has released a video campaign that salutes the great transformation of India, and also celebrates the Group’s emotional connect and oneness with India and its people, whom it has been serving ever since it came into existence 123 years ago. The campaign, #GodrejForIndia, is also a heartfelt expression of the Group’s gratitude for having been able to contribute to the nation’s growth.
The campaign captures the transformational journey of the Group, which began as a brand of locks, and over the decades, has partnered in India’s transformative growth across multiple areas through innumerable initiatives for the greater good. The film went live on Republic Day across Facebook, Twitter, Instagram and LinkedIn.
The digital film highlights the Godrej Group’s dedication to India over the decades – ranging from providing Indians security, comfort and wellbeing across personal safety, health and care, hygiene and work-comfort products and furniture, or shielding India’s COVID warriors and the people through protective products, and, most recently, enabling the safe, refrigerated distribution of the preventive shield of COVID vaccines across the country. It also speaks of how Godrej has been a part of India’s energy and space missions, and has remained committed to the care of the environment and ecology that would help make the planet a green and goodness-filled one. And more.
Commenting on the film, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group, said, “We are privileged to be part of our country’s growth journey and getting the opportunity to serve our nation by contributing through our innovative products and solutions. Our campaign #GodrejForIndia attempts to capture our journey, beliefs, values and our efforts to provide many diverse solutions of national interest and importance. It expresses our undying commitment to India and endeavour to keep on transforming into something new to help bring out the best for our nation”.
Anu Joseph, Chief Creative Officer, Creativeland Asia, said, “Godrej has always been a part of India's growth narrative. From propelling space missions to driving farmer ambitions to protecting the nation, the group's various businesses have constantly aligned themselves to India's aspirations. This film is a reminder of that, on India's 72nd Republic Day.”
The film has been conceptualised by Team Godrej and Creativeland Asia.
While all of us know Godrej as the most trustworthy brand, we wanted to chronicle what they do every day. One day, Godrej is helping us with posture-friendly WFH furniture and on the next day, they’re helping our nation on space missions. Some days, Godrej is helping our farmers get better incomes, and on other days, they are safeguarding our homes against germs and viruses. Every day, Godrej takes on a new role to answer our ever-changing needs and help our nation grow. And it was this Godrej story that we wanted to share with India on her 72nd Republic Day.
YouTube Link of the Video : https://youtu.be/Ol6qX8DjlgI
Credits:
Creativeland Asia
About Godrej Group
Established in 1897, the Godrej
Group has its roots in India's Independence and Swadeshi movement. Our founder,
Ardeshir Godrej, lawyer-turned-serial entrepreneur failed with a few ventures,
before he struck gold with a locks business. Today, we enjoy the patronage of
1.15 billion consumers globally across consumer goods, real estate, appliances,
agriculture and many other businesses. In fact, our geographical footprint
extends beyond Earth, with our engines now powering many of India's space
missions. With revenues of over USD 5 billion we are growing fast, and have
exciting, ambitious aspirations. For us, it is most important that besides our
strong financial performance and innovative, much-loved products, we remain a
good company. About 23 per cent of the promoters’ holding in the Godrej Group
is held in trusts that invest in the environment, health and education. We are
also bringing together our passion and purpose to make a difference through our
Good & Green strategy of 'shared value' to create a more inclusive and
greener India. At the heart of all of this, are our people. We take much pride
in fostering an inspiring workplace, with an agile and high performance
culture. We are deeply committed to recognizing and valuing diversity across
our teams.
For more information on the
Company, please log onto www.godrej.com
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