Mumbai, January 20, 2021: Get ready to welcome the most fearless, hilarious, and iconic supercop ‘Chulbul Pandey’ on to your screens in a quirky and exciting new cartoon called ‘Dabangg - The Animated Series’. The show, produced by Cosmos-Maya, is an extension of the highly successful Bollywood film franchise and will debut on WarnerMedia’s kids TV channel Cartoon Network in mid-2021.
‘Dabangg’ (104 half-hours) is the latest WarnerMedia/Cosmos-Maya collaboration, with the two companies having recently worked together on the production of ‘Titoo – Har Jawaab Ka Sawaal Hu’ and upcoming ‘Lambu-G Tingu-G’. ‘Titoo’ has consistently been in the top-5 most viewed kids show since its launch on WarnerMedia’s other kids channel POGO in July.
‘Dabangg’ is set to be one of the first animations to retain the original version of a popular Bollywood character, rather than a re-imagined kids version. It’s hoped this will boost recognition of the IP and offer more relatability for kids and their parents.
Commenting on the partnership, Anish Mehta, CEO Cosmos-Maya said, “Following on from our announcement for the show’s OTT rights, our agreement with WarnerMedia for ‘Dabangg’ corroborates our belief in the power and value of showcasing the IP across multiple platforms. Getting our domestic content, especially a title as premium and promising as ‘Dabangg’ out on television, especially a network as is a given for the Indian market, where television is the strongest medium for maximum mass reach. By designing projects and content with suitability for both digital and TV mediums, we are empowered to create space for larger future projects with greater budgets, and create stories that are varied, distinct and suited for dissemination at a global scale, in true-blue Cosmos-Maya fashion.”
Speaking on the show, Abhishek Dutta, South Asia Network Head for Cartoon Network and POGO, said, “We are thrilled to work with Cosmos-Maya again in another highly-promising Bollywood-inspired IP. The show is one of India’s first Bollywood-inspired animations that retains the essence of the original version to appeal to the whole family. With the latest title, Cartoon Network and POGO are again betting on Bollywood – which we’ve found is a great way to provide relatable and popular content to India’s young viewers.”
The IP strategy for ‘Dabangg’ allows Cosmos-Maya to tap its tremendous scalability potential within the industry with multiple similar future projects that translate into audience engagement, critical acclaim and fan support.
About Cosmos-Maya
Founded by internationally acclaimed Indian filmmakers Ketan Mehta and Deepa Sahi, Cosmos-Maya is a Singapore and India-based animation company that produces high quality 2D and 3D animated content. KKR backed Emerald Media, a Pan-Asian platform established by the leading global media and entertainment investment firm, acquired a controlling stake in Cosmos-Maya in 2018.
The company primarily focuses on creating IP in the kids’ animation space and is presently working on multiple Indian animation TV series with all the major linear & non-linear broadcasters in the territory. As a leading producer with a track record of successful shows, the studio presently has 18 shows on air and 10 in production, including four finished European co-productions, and the fifth and latest one being ‘Galactic Agency’, a co-production with Studio 100. The studio has also stepped into the International Animation Feature Film domain and is co-producing the full-length feature Film ‘Dogtanian and the Three Muskerhounds’.
Cosmos-Maya has a solid reputation for consistent delivery of popular Indian animated content and has produced an unprecedented 40000 minutes of original animation in the last five years, comprising over 2000 half hour episodes. Cosmos-Maya’s IPs air in more than 150 countries today.
Cosmos-Maya’s bouquet of YouTube channels under the umbrella brand WowKidz is one of the fastest growing kids’ platforms in Asia. These channels cumulatively boast of a subscriber base of over 40 million and total view count of over 20 billion as of March, 2020. In addition to the domestic catalogue, it airs massively popular shows like The Smurfs and Chinese franchise, Boonie Bears, and Little Baby Bum for pre-schoolers.
About WarnerMedia
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others. The organization also includes Xandr’s suite of advanced advertising solutions designed to help to improve advertising for brands, publishers, and consumers.
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