Gourav – a household brand for electrical products introduces their new product range ‘Hilyt’

A new LED range which is ‘India’s Champion of Light’: Mary Kom

National, January 2021 – Gourav Luminaries Pvt Ltd., one of the leading consumer Electrical goods brand, a trusted name in Tier-2 & 3 cities of India, has introduced a new range of LED lights  ̶  Hilyt. Saving 86% more electricity than usual, this product range is a pivotal step towards the brand’s commitment to produce environment-friendly and energy-efficient electrical solutions.  

The new ‘Hilyt’ range highlights the efforts of those women who, in this pandemic, despite all odds kept giving their best day-after-day to become a support system for their family, neighbourhood and community at large. In words of Gaurav Khanna, the CEO of Gourav Luminaries, “This range is dedicated to the women workforce that works hands-on in our manufacturing units. These women played the most critical role in keeping our production line running during this pandemic. It is because of them that we are able to sail through the tough challenges of the pandemic.”

As Pankaj Khanna, the Chief Sales Officer at Gourav Luminaries puts it, “The Hilyt range is an elegant functional solution that not only meets the quality expectations of our customer, but is also particularly affordable. Our energy-efficient solution saves 86% energy to bring down the electricity cost and consumption remarkably. Given that the pandemic has affected the purchasing power of the customer, we have worked very hard to keep this range extremely competitive in terms of pricing to suit the pocket of our middle-class families. We are also offering a two-years warranty for this range to inspire more confidence in our buyer.”

Other than the energy-saving attribute, the range promises a robust design, longer life, two-years warranty and features like anti-glare diffuser, fluctuation CR and high-lumens. The pricing ranges between Rs 50 to Rs 15,000 depending on the watts.

Being a home-grown brand Gourav Hilyt also keeps up with the National campaigns like ‘Aatmanirbhar Bharat’ & ‘Made in India’. Not only does it align with the VocalforLocal campaign, it also strongly voices its appreciation and support for unsung women heroes of our country through its powerful social-media initiative called #DeshKaGourav.  It shares the powerful stories and achievements of women from different parts to inspire and empower them.

The brand recently signed the Boxing Legend and Rajya Sabha MP, Mary Kom as its Brand Ambassador. Mary Kom marks the organisation’s transition from a traditional company into new-age organisation with a distinguished vision and true Indian values. Gourav strongly believes in Women Empowerment and is glad to acknowledge the large team of women workers who have contributed towards the new LED range given that women constitute appx. 70% of their labour force at their manufacturing units.

Gourav is one of India’s largest manufacturers and distributors of affordable and high-quality electrical goods like fans, switches, switchgear, wires and LEDs. In the CEOs words, “Gourav’s mission is to light up middle-class homes with its efficient and budget-friendly solutions. Its vision is to make India efficient by making every home efficient.”

 The brand established in 1991, is gearing for a makeover by launching its new logo to consolidate its vision. The way forward for the brand is going to be a testament to the power of local, made-in-India products. Gourav’s new logo symbolises its long journey packed with many lessons, passing the baton from one generation to the other, its evolution into a new-age organisation, rooted in Indian values, committed to environment and its nation.

About Gourav Eco Electric –

The Company was founded in 1991 by Shri Prem Khanna, father of Gaurav Khanna and Pankaj Khanna. Gourav manufactures as well as distributes electrical goods – fans, switches, switchgear, wires and LEDs – through its B2B sales channel. Gourav makes affordable and good quality electrical products that light up homes of the middle-class families in the Tier-2 cities of India.

Gourav has five manufacturing units in Sahibabad Industrial Area, Ghaziabad, UP. One for each product category, respectively – switches, wires, switchgear, wires and LEDs. All our products are indigenous and quality checked. This gives us an edge to keep our cost under check.

Presence:

▪ States - Punjab, Haryana, Delhi, Rajasthan, Uttar Pradesh, Uttarakhand, North East

▪ 215 direct distributors/dealers

▪ 18K+ retail touch points