GRADO BY GBTL LAUNCHES NEW PRODUCTS AT THE SHIMLA CONFERENCE

12^th January 2021, Mumbai: GRADO by GBTL, the leading manufacturer of premium fabrics, recently organized a conference to launch myriad new product offerings at the Shimla conference at Manla Homes Resort.

This gathering was fuelled by the brand in hope of a brighter 2021 and to launch their new collection.

The conference showcased a brilliant new range of products which included, ALSACE - 20% wool tweed for jacketing and STREEZA - 4-way stretch fabric. Apart from these two best sellers there was a range of products in different colours and designs that were well appreciated. The conference witnessed top dealers from North, assembling over the days.

The dealers and retailers were very optimistic about the range and had come to Shimla to show their solidarity towards the brand, standing from strength to strength through challenging times. The brand has a very committed and dedicated dealer network and over the days in the Shimla conference a lot of new strategies and roll out plans for the brand were discussed.

The conference ended with a renewed enthusiasm to work hard towards building more market share and increasing retail footprint.

Manish Shukla, CMO of GRADO by GBTL, said, “We are overwhelmed by the response from dealers participating in an outstation conference during these trying times, and how the customers are optimistic about the products. This conference has successfully given us a platform to not only showcase a new product collection to the retailers, but also to strengthen and foster a relationship between the management and its success partners (dealers and retailers). With such interesting new products making their place in the brands product basket, GRADO by GBTL is all set to grow its market share at a very fast rate.”

About GRADO:

The brand GRADO by GBTL (erstwhile Grasim) has an intent to offer the entire product basket to the consumers - ranging from synthetics to cottons, under the same brand umbrella. GRADO had one of the greatest celebrity of Indian cinema, Mr. Amitabh Bachchan as the Brand Ambassador. GRADO caters to maximum product segments and across a range of price; so there is comfort and style for everyone. The product positioning and price points plays an important role in increasing potential for trade thereby, increasing not only the retail size, but stirring the consumer thought set too.