Amongst
the most active influencers spearheading COVID response, Mini Mathur &
Shruti Seth are helping the agency’s COVID 911 Instagram page to connect with
thousands.
Amidst India’s brutal
second COVID-19 wave, many celebrities and influencers have stepped up efforts
to communicate timely response, information and aid with their huge followers
and connecting people to verified medical resources. Notable amongst them have
been TV host Mini Mathur and renowned actress Shruti Seth who continue to share
vital information, verified leads and messages of hope, and amplify requests
for aid on their social media handles.
Recently, the two
joined forces with advertising agency RepIndia to push their Instagram handle,
COVID 911, that shares verified and up-to-date information, to thousands of
followers and their families in need. An initiative born out of the agency’s
employees volunteering for relief work, COVID 911 has been successful in
providing timely updates to many people from various corners of the country,
with Mini Mathur and Shruti Seth actively encouraging people to follow and keep
a tab on the page.
Mini Mathur, an
active participant of the initiative, commented, “The
only thing that really matters right now is how we can be more compassionate
and united to alleviate the suffering of our citizens. Covid 911 has been a
great difference maker in our fight against the pandemic, and I am truly touched
with the great humanitarian effort that everyone has put into connecting people
and their families with life-saving aid.”
Shruti Seth, who
has also been greatly involved with RepIndia’s initiative, commented, “Hats off to this group of relentless, selfless volunteers
doing some serious due diligence and helping people find resources in this time
of crisis.”
Reflecting on the
initiative, Ayesha Chenoy, Founder, RepIndia, said:
“The last few weeks have been some of the toughest we’ve experienced, and business
as usual felt irrelevant when our colleagues, our country was in distress. We
used everything we learnt - everything we are to help - connecting people with
the resources they need, amplifying their urgent requests, guiding them in the
right direction or at times simply being there for them, to listen to them,
hear them out and empathise. For me, that is what being human is about. In the
years to come, I will look back at this time, knowing that we did everything we
could to ease suffering in our own capacity - that we were the “strangers” who
maybe, just maybe, helped. This was the best work RepIndia has ever done.”
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