~ Featuring 20+
International Artists, 5 Episodes, 5 hours of exclusive music ~
~ All proceeds to go directly to GiveIndia’s Covid-19 Relief Projects ~
India, 14 June 2021 –
Percept Live, creators of Sunburn, Asia’s biggest electronic dance music
festival, announced ‘Sunburn Rewind’, a specially curated show presenting some
of the best moments from the Sunburn Festival history for a Fundraiser Campaign
towards Covid-19 Relief projects
pan-India with GiveIndia. The 5 hour long
entertainment show will feature over 5 hours of the Best of Sunburn music
spread over 5 episodes featuring over 20 of the world’s Top Artists in the EDM
arena. ‘Sunburn Rewind’ will launch on 19 July 2021 and be available for
patrons to view over a period of 30 days on the BookMyShow platform. All
proceeds will go directly to GiveIndia to aid the Covid-19 relief work across
India.
In the past few weeks,
India has witnessed a very alarming and distressing second wave of the Covid-19
pandemic. To combat this crisis, Sunburn conceptualized a unique fundraiser program
‘Sunburn Rewind’, where all donors will attain access to a very special and
exclusive showcase of some of the best moments from the Sunburn Festival archive
featuring some of the world's leading DJs. Sunburn has partnered with
GiveIndia, a reputed Non Profit Organisation based in India, offering an online aggregator donation
platform to enable donors to channel and provide resources to various credible NGOs
across India.
The ‘Sunburn Rewind’ Movie will Rewind and Relive some of the liveliest
moments from the Sunburn Festival history and feature some of the biggest names
in the global EDM scene including DJ
Snake, Dimitri Vegas & Like Mike, Armin van Buuren, KSHMR, Vini Vici,
Yellow Claw, Krewella, Above & Beyond, Bassjackers, Nucleya, Fedde Le
Grand, Don Diablo, Lost Frequencies, Julian Jordan, Kayzo, Clean Bandit,
Infected Mushroom, Justin Mylo, Malaa, Mercer and Jonas Blue. This specially
curated entertainment program spread over 5 spectacular episodes will be hosted
by the popular MC Noizee.
The Sunburn Rewind program
is an exclusive showcase only accessible to
patrons who donate to the Covid-19 aid fundraiser with GiveIndia. Proceeds from the ‘SUNBURN REWIND: Covid Relief Fundraiser’ will directly go
to various GiveIndia Covid-19 aid programs including ‘Give A Meal’ distributing meals to the needy,
‘Give A Ration’ supporting poor families
with a week’s ration, ‘Give Safety’ sponsoring
Oximeters to poor families, ‘Give
Oxygen’ sponsoring the refilling of D-type oxygen cylinders, and ‘Give Security’ offering Cash
relief to individuals who have lost a loved one due to Covid.
Karan Singh, Chief Operating Officer, Percept Live said, “Sunburn Rewind is an exclusively curated trip
down memory lane for our Sunburn fans and will showcase some of the most unforgettable
moments from the Sunburn Festival history. Featuring some of the greatest legends from the global EDM domain including DJs Snake, DVLM,
Armin van Buuren, Axwell, KSHMR and many more, this high-octane entertainment
program spread across 5 power-packed episodes will not only help Sunburn fans
relive and relish some of the best musical moments but also simultaneously aid
in the Covid-19 relief work across the country. Over the years we have received
so much love and support from our fans everywhere, and this is our small way of
paying forward to society. We have a fabulous Sunburn Rewind experience planned
for our fans, and their love, support and donations will go a long way in collectively
fighting the Covid-19 pandemic in India.”
Sunburn music fans can
visit http://bit.ly/SunburnRewind to donate to the Covid-19 relief cause. Patrons
will receive a link within 48-72
hours with their exclusive login access ID to view the ‘Sunburn Rewind - Best
of Sunburn’ entertainment showcase. Sunburn Rewind will launch on 19 July 2021 and the
link will be available to patrons to view over a period of 30 days on the
BookMyShow platform
About Sunburn
Sunburn, a Percept Intellectual Property, is Asia’s
Premiere Electronic Dance Music (EDM) Festival, and is ranked amongst the
world’s biggest music festivals. Started in 2007 as a 3 day music festival in
Goa, Sunburn has grown to become an aspirational lifestyle brand boasting an
eclectic mix of music, entertainment, experiences and celebration that has
seeded music tourism in India. Over the past decade, Sunburn has brought
together renowned International and Indian artists to entertain hundreds of
thousands of dance music lovers across the country and overseas, and positioned
India as a prime dance festival destination to the world.
The Sunburn Festival, Sunburn Reload, Sunburn Arena and
Sunburn Campus formats have enabled a wide geographical and demographic reach
pan India and abroad. Sunburn has the distinction of having brought down to India the world’s top 10
DJs, including Swedish House Mafia, Martin Garrix, Tiesto, Avicii, Hardwell,
Deadmau5, Armin van Buuren, David Guetta, Afrojack, Above & Beyond, The
Chainsmokers, Dimitri Vegas & Like Mike, Marshmello, Paul Van Dyk, Skazi,
Pete Tong, Dash Berlin, and Nicky Romero. Sunburn has also made its successful
debut overseas across Colombo, Sri Lanka; Khatmandu, Nepal; Dubai; Muscat; and
Melbourne, Australia, thereby creating history to become the first successful
indigenous Music IP to cross international shores.
Sunburn is ranked as big as Tomorrowland and Ultra Miami
festival as per the IMS APAC Business Report 2014, and has won numerous awards
and accolades around the globe including the WOW Awards, BW Applause Awards and
Palm Expo Awards.
Sunburn is a
Percept Intellectual Property. With a team of over 200 people and 28 offices
across India and the Middle East, Percept is at an enviable leadership position
in the Entertainment, Media and Communications domain.
About Percept Live
Percept Live, established in
the year 2012, is the live entertainment division of Percept Limited. It owns
and manages all the Intellectual Properties created in the Live Entertainment,
Sports, Fashion, Digital and Media space.
Percept has been in the ‘Ideas’ business for the past 35
years and has been instrumental in creating many legendary ‘Intellectual
Properties’ in the past for its clients. The creation of a dedicated
‘Intellectual Properties’ business was but a further extension to Percept’s
existing knowledge and expertise in the Entertainment, Media and Communications
domain with a vision to convert path breaking innovative ideas into Assets in
order to create long term value for all its Stakeholders.
Intellectual Properties owned by Percept Live:
·
Sunburn – Asia’s biggest and most popular Electronic Dance Music
Festival
- Bollyboom
–
World’s first and biggest Bollywood Dance Music Festival
- Eat
Play Love – India’s first Multi-Cultural Food, Music & Art
Festival
- Windsong
– Adventure Music Festival
- FLY
– International Live Music Festival cutting
across multiple genres
- Fight
Night –India’s first indoor boxing bouts between leading
Indian and International boxers
- Champions
of the World – A platform that brings together the
most celebrated super icons in the arenas of Sports, Cinema, Music,
Business Entertainment and Entrepreneurship
Percept Live
is a Percept
company. With a team of over 200 people and 28 offices across India and the
Middle East, Percept is at an enviable leadership position in the
Entertainment, Media and Communications domain.
About GiveIndia
GiveIndia exists to alleviate poverty by enabling the
world to give. Established in 2000, we are India's most trusted giving
platform. Our suite of products & solutions enables all givers -
individuals and organizations - to donate conveniently to any cause directly on
our platform, at their workplace, or through one of our partners. Our community
of 1.5M+ donors and 150+ partners have supported 1500+ verified nonprofits,
impacting 8M+ lives across India
About BookMyShow
Launched in 2007, BookMyShow, owned and operated by Big
Tree Entertainment Pvt Ltd, is India's leading entertainment destination and
the one-stop shop for every out-of-home entertainment need. The firm is present
in over 650 towns and cities in India and works with partners across the
industry to provide unmatched entertainment experiences to millions of
customers. Over the years, the company has evolved from a purely online
ticketing platform for movies across 6,000 screens, to end-to-end management of
live entertainment events including music concerts, live performances,
theatricals, sports and more, all accomplished at par with global
standards.
BookMyShow
has also built India's largest organic reviews and ratings engine for movies
and has driven technology innovations, such as the m-ticket and Movie Mode,
impacting tens of millions of users and the industry at large. With continued
support from investors including TPG Growth, Stripes Group, SAIF Partners,
Accel and Network18, BookMyShow is invested in providing the best user
experience, whether on ground or online. Demonstrating category leadership,
BookMyShow has grown beyond India with operations in Dubai, Indonesia, Sri
Lanka and Singapore amongst others. The Mumbai-headquartered company counts
Ticket Green, Eventifier, Fantain, Masti Tickets, Townscript and Burrp amongst
its key investments in the sector. BookMyShow is also committed to society at
large, by way of its charity initiative BookASmile, which provides
entertainment experiences to the underprivileged
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