Mumbai, 19th October ‘21: CaratLane, India's leading omni-channel jeweller is set to mesmerise you with its latest collection Bloom, an enchanting medley of the finest diamonds and freshwater pearls. Crafted to capture the moment a flower comes to life, this collection embodies the spirit of life and is the perfect complement to any look this festive season.
Each piece undergoes 6 stages of craftsmanship and takes 50 hours to come to life. The glinting diamonds resembling fresh dewdrops at the break of dawn, draw attention to the fine detailing of each design.
Bloom has something for everyone, for every occasion. Its modern take on traditional designs is perfect for the upcoming festivities. The minimalist, contemporary pieces are daily wear essentials that transition from work to occasions effortlessly.
Talking about the collection, Kinnari Shah, Head of Design & Merchandising, CaratLane said, “Bloom is our designers’ dream come alive. With its roots deep in nature, the collection boasts of 18 exquisite pieces that celebrate the motif of a flower, a design loved by our customers during the festive season.”
This 14kt gold jewellery collection comprises rings, earrings, pendants and bracelets starting at ₹13,000.
About CaratLane:
CaratLane - a Tanishq
Partnership, India’s first omni-channel jewellery brand was founded in 2008, by
Mithun Sacheti and Srinivasa Gopalan, with a simple but courageous objective –
to make beautiful jewellery accessible, affordable and forever wearable. All
CaratLane collections draw design inspiration from a strong historical legacy
and interpret them in a modern theme. With the new-age woman as a muse, the
design philosophy at CaratLane is to make jewellery which makes the wearer
‘feel’ beautiful, and draws out her compelling individuality, inner confidence
and self-esteem.
With a strategic
investment from Titan Company Limited, CaratLane is now partners with India’s
largest retail jeweller, Tanishq. The partnership aims to work towards a common
mission – to offer customers beautiful jewellery and a distinctive shopping
experience that fits today’s values and lifestyles - enabling CaratLane to grow
as India’s 21st-century jewellery brand.
CaratLane is also known
for its signature jewellery-buying experience across all platforms. Along with
the website, which is India’s largest online jewellery destination, CaratLane
now has 109 brand stores across the country. CaratLane also pioneered a unique
Try@Home feature for jewellery buyers in the country, where customers can book
an appointment to get their desired jewellery delivered at their doorsteps and
try them at their comfort, with no obligation to buy. Furthermore, CaratLane
also launched a revolutionary virtual try-on app – the Perfect Look App – which
enables jewellery buyers to try multiple pieces literally without having to
physically wear them.
Facilitating the
diamond-buying experience in India, CaratLane stores also include a Solitaire
Lounge personalised with a highly skilled team to assist diamond buyers to find
the perfect solitaire. CaratLane diamond consultants are also available 24x7 at
toll-free number 1-800-102-0103.
To know more about
CaratLane: Visit www.caratlane.com
Join the conversation:
#CaratLane | @CaratLane | facebook.com/CaratLane
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