The beauty e-commerce platform launches their festive campaign featuring Sara Ali Khan, recreating the ‘Yeh Jaawani Hai Deewani’ magic, voiced by Anushka Manchanda
PURPLLE ANNOUNCES #PURPLLEWALIDIWALI WITH SARA ALI KHAN; OFFERS A FREE GIFT ON EVERY ORDER
The beauty e-commerce platform launches their festive campaign featuring Sara Ali Khan, recreating the ‘Yeh Jaawani Hai Deewani’ magic, voiced by Anushka Manchanda
Mumbai 8th October 2021: Purplle.com, one of India’s leading online beauty destinations, today launches its festive campaign – #PurplleWaliDiwali. In their biggest ever beauty sale, for the first time, consumers will get a chance to choose their free gift on every order. A host of beauty products, including, Hair Straighteners, Eye-Shadow Palettes, Primers, Highlighters, Mascaras, and a lot more will be up for grabs. The Purplle Diwali sale will go live from 20th -26th October, setting the tone for this festive season delivering beauty for all at their doorstep.
The campaign film showcases Sara Ali Khan grooving to ‘Yeh Diwali Purplle Wali’ giving the original song a twist, voiced by the ace singer Anushka Manchanda. Rolled out across Television, Print, Digital, and Social Media channels, the 360-degree campaign will also witness over 3000 influencers grooving to the song and choosing their beauty best this Diwali. Additionally, consumers stand a chance to win the coveted Papa Don’t Preach Lehenga worn by Sara Ali Khan in the campaign film.
Speaking on the campaign, Sara Ali Khan, says, “Purplle stands for inclusive and accessible beauty for all, and this Diwali they have empowered consumers to choose a free gift of their choice and claim some of the coolest beauty products. Bringing alive the essence of the campaign through a catchy tune, a quirky hook step, and recreating Bollywood’s most iconic song has been exciting. So girls, look no further, here is your chance to add to cart, groove, and light up like a diva, this Purplle Wali Diwali!”
On the launch of the campaign, Nippun Aneja, Chief Business Officer, Purplle.com said, “We wanted to make this Diwali even more special for our consumers during our biggest sale of the season. This year everyone will have the freedom to choose their very own free Diwali gift every time they shop with us, on every order they place. We want this to truly be a Purplle Wali Diwali, celebrated with Sara Ali Khan, and the best of beauty for all.”
On creating the campaign, Arun Iyer, Founder, and Creative Partner, Spring Marketing Capital said, “With a strong insight we aimed at making a campaign where the unique proposition of a free Diwali gift on every order, comes to life. We created a fun, quirky, celebration, in the Purplle world, leveraging the brand ethos. With sharp lyrics, we ensured our core communication stands out on a unique, trendy canvas.”
Starting from 20th to 26th October the Purplle Diwali sale will offer discounts on Purplle’s exclusive labels, namely, Purplle, NY Bae, Good Vibes, Alps Goodness, Stay Quirky as well as prominent third-party brands on the website. The festive offer is applicable on all orders above INR 500/-
Links to the campaign:
YouTube: https://www.youtube.com/watch?
Link to download the video: https://sendgb.com/
Link to download the image: https://sendgb.com/yYBL9W5Talj
About Purplle.com
Founded in 2012, Purplle.com is one of India’s largest e-beauty destinations with 7 million monthly active users. The beauty e-tailer has over 500+ brands with nearly 20,000 products, available on its website and app. The company investors include Sequoia Capital India, Goldman Sachs, Ivy Cap Ventures, Verlinvest, Blume Ventures, and JSW Ventures.
Purplle has successfully scaled its digital-first beauty brands like Purplle, Good Vibes, NY Bae, amongst others. Good Vibes from this cohort has already become an INR 150 Cr brand and is one of the top 3 in the Naturals Skincare space on the app. Purplle has built a differentiated, highly personalized digital shopping experience for consumers through its app by creating detailed user personas, enabling customers to test make-up, and recommending products based on personality, search keywords, and purchase behaviour. With over 1300 employees and growth of >90% GMV CAGR for the last 3 years, Purplle is well-positioned to be a leader in the burgeoning Indian e-beauty space
Website: www.purplle.com
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