ROYAL ENFIELD RIDES WITH THE GUINNESS WORLD RECORDS TITLE FOR HIGHEST LIVE VIEWERSHIP DURING THE ALL-NEW CLASSIC 350 LAUNCH

• Royal Enfield Classic 350 launch surpassed the existing record for highest live viewership of a motorcycle product launch, as 19,564 viewers watched the unveiling online
  

New Delhi, October 6, 2021: Royal Enfield, the oldest motorcycle brand in continuous production has added yet another feather to its helmet, by making its way into the Guinness World Records history for having the highest live viewership during the launch broadcast of the all-new Classic 350 on YouTube. On 1st September, within a half-hour window, from 11:30 AM to 12 Noon, 19,564 viewers witnessed the launch, beating the existing record standing at 13,779 viewers. While the cumulative viewership of the broadcast ran into lakhs, the concurrent peak viewership has been certified by Guinness World Records as the highest record mark.

Royal Enfield strives to curate unique and evocative experiences to unlock a motorcycling way of life for the riding community. The Guinness World Record achievement is testimony to this community’s shared love and passion for the brand as the digital launch saw thousands of riders, auto enthusiasts and brand aficionados come together to celebrate the all-new Classic 350.

The Classic has enjoyed immense popularity, fueling a leisure riding culture and redefining the middleweight motorcycling segment in India. The all-new Classic 350 carries forward this legacy of authentic post-war era British motorcycles and embodies the Classic’s timeless design language while catering to the modern rider’s needs. It comes with a tremendously refined J-series engine and an all-new chassis. The all-new Classic has received incredible response from motorcycle connoisseurs, purists, and our community at large.

About Royal Enfield

The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible, and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.

Royal Enfield’s premium line-up includes the all-new Meteor 350 cruiser, Interceptor 650 and Continental GT 650 twins, the Himalayan adventure tourer, and the iconic Bullet 350 and Classic 350 singles. Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Rider Mania, an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey, a yearly pilgrimage over some of the toughest terrain and highest mountain passes.

A division of Eicher Motors Limited, Royal Enfield operates through 1033 large format dealerships and 1038 studio stores in all major cities and towns in India and exports to over 60 countries around the globe. The company’s two state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Royal Enfield recently invested in two world-class technical centers, in Bruntingthorpe, UK, and Chennai, India, and in 2020 opened its first assembly unit outside India, in Buenos Aires, Argentina. With more than 17% growth year-on-year for the last 5 years and sales in international markets up 96% in 2019-20, Royal Enfield is the leader in the global mid-size motorcycle market.