Anant Srivastava appointed COO, Bollyboom

Date: September 5, 2022

Anant Srivastava has been appointed Chief Operating Officer (COO), Bollyboom, with effect from 10 August, 2022.

‘Bollyboom’, a Percept Intellectual Property, is the world’s first and biggest Bollywood Dance Music Property offering an eclectic blend of Music, Dance and Live Entertainment. Launched in 2013, Bollyboom is today a unique & the largest IP in the Bollywood Dance Music domain in the world. Over the past decade Bollyboom has conducted over 100+ events across 20+ cities pan-India and 2 countries overseas, and has featured over 100 popular Punjabi Bollywood / Pop Artists and DJs including Guru Randhawa, Diljit Dosanjh, Yo Yo Honey Singh, B Praak, Jassie Gill, Sonu Nigam, Salim-Sulemein, Shaan, KK, Badshah, Aastha Gill, Javed Ali, DJs Chetas, Akhtar, Aqeel, Ali Merchant, Suketu, Akbar Sami, Nucleya etc. Over the past year Bollyboom expanded from on-ground entertainment shows to launching Bollyboom Clubs across the country offering patrons a unique flavor of Bollywood via the curated F&B, entertainment and experience unique to Bollyboom.

Anant Srivastava will be responsible for leading the Vision, Strategic direction, Business Development and Monetization of the Bollyboom Intellectual Property, creating opportunities for synergy across the Media and Entertainment industry, attaining profitability and revenue growth organically & inorganically, identifying new areas and lines of brand extension, as also paving the roadmap for brand Bollyboom pan India and overseas across multiple touch points.

Anant has had a remarkable career across the Entertainment Marketing, Content, Music Business & Talent Management Experience space. He has handled varied challenging portfolios spanning Talent, and Content acquisition, Celebrity tie-ups and management, Live Events and Tours, Integrated Marketing Communications, Digital Media management, IP conceptualization and monetization, and has worked closely with both national and international markets. Prior to joining Bollyboom, Anant served as Director, ByteDance where he led the new and original music business in the India GBD Music Division and was responsible for the company’s foray in the content space, acquisition of content for music streaming services like Resso, Tik Tok, Helo, and key industry partnerships. Prior to this role, Anant has worked in lead roles at many top entertainment companies including Radio Mirchi, SONY Music, Yuvraj Entertainment, 3^rd Rock Multimedia and Devils at Work. Over the past decade Anant has conceptualized many unique ideas and identified numerous opportunities in the entertainment domain to curate them into valuable propositions and IPs for leading brands and corporates.

Commenting on his new role Anant Srivastava, COO, Bollyboom, said, “Bollyboom has been a pioneer and leader in the Bollywood Dance Music space and has set many benchmarks over the past decade. From a single format show, the IP has evolved into multiple formats including Arenas, Club Nights, Campus Tours and Occasions. In the past six months the brand expanded beyond a ground entertainment show to a 360-degree experience through the launch of Bollyboom Clubs across Mumbai and Goa. I am excited to join the team in the midst of such a rapid Business Transformation as we expand the IP across formats and geographies, as also expand our Digital Footprint to become Bollywood’s first holistic Digital Content Company. I look forward to using the current size and scale of the IP to propel us to a faster growth trajectory to ensure Bollyboom becomes a holistic aspirational 360-degree ON-GROUND X ONLINE LIFESTYLE BRAND for its fan community.”

Commented Manuj Agarwal, CEO, Percept Live, “The future of our Entertainment business is pivoted firmly around our Intellectual Properties business and we needed a visionary leader who has walked the walk and talked the talk in this domain for a while. I'm thrilled to have Anant Srivastava as our new COO – Bollyboom, given his rich and diverse exposure, expertise, network and proficiency in the Media & Entertainment domain. Bollyboom is at a pivotal stage of transitioning from a popular on-ground entertainment event to a 360-degree experiential brand even as it expands across formats and geographies, and Anant is just the right person to take Bollyboom into its next glorious phase.”

ABOUT BOLLYBOOM

‘Bollyboom’, a Percept Intellectual Property, is the world’s first and biggest Bollywood Dance Music IP, offering a scintillating blend of music, dance and entertainment. Bollywood music has been an intrinsic part of every Indian and combined with a large than life production, infusion of dance music and incredible SFX, Bollyboom provides a completely new twist to this genre of popular music to create a unique live entertainment experience for Bollywood music fans across the globe.

Bollyboom offers a blend of Trance, House, Hip Hop, Electro Funk, Synthetic, Pop, Club Music, Techno, Trance, Hardstyle, Sufi and Dubstep music. The concerts belt out popular Bollywood numbers combined with visually mesmerizing SFX and state-of-the-art technology, thereby enhancing the entire musical experience. Bollyboom has been seen in multiple on-ground variants across India such as Arenas, Club Nights, Mini Arenas and Pop Up Parties, and the Bollyboom@Home digital format. Bollyboom also took over popular traditional Indian festivals such as Holi, Valentines Day, Baisakhi, Friendship Day, Christmas and New Years Eve with popular Bollywood music to become the only brand to offer a unique revived festival experience.

Bollyboom is a Percept Intellectual Property. Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 200 people and 28 offices across India and Middle East.