Bisleri has partnered with Mythri Movie Makers for its upcoming movies Waltair Veerayya and Veera Simha Reddy to launch limited edition bottles. As part of the association, the limited edition Waltair Veerayya and Veera Simha Reddy bottles are available in 500ml and 1 litre in Andhra Pradesh and Telangana markets.
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The Telugu film industry is well renowned for its cinematic extravaganza, which has a strong appeal among local consumers. In addition to generating excitement and enthusiasm for the movie, this partnership is set to further increase brand affinity among Bisleri’s local consumer base.
Commenting on the collaboration, Tushar Malhotra, Head of Marketing at Bisleri International, said, “At Bisleri International, we celebrate the rich regional cultural heritage that India possesses and build local brand love and affinity. With this in mind, we are delighted to launch two limited edition packs in Andhra Pradesh & Telangana markets featuring two blockbuster releases - Waltair Veerayya and Veera Simha Reddy.”
Ravi Shanker from Mythri Movie Makers said on the association, “We are delighted to partner with a legacy brand like Bisleri. The limited-edition bottles are a perfect symbiosis of the ensemble star cast of both the movies and the iconic brand. We hope the association will create engaging conversations and build local love for the limited-edition bottles.”
Bisleri’s partnership with Mythri Movie Makers for Waltair Veerayya and Veera Simha Reddy will be promoted through a series of media amplification platforms, including Bisleri truck branding, point of sale, digital and social media. The limited-edition Waltair Veerayya and Veera Simha Reddy bottles will be sold in Andhra Pradesh and Telangana’s general and modern trade outlets, as well as on the e-commerce platform and App of Bisleri@Doorstep. In the past, Bisleri launched limited-edition bottles of blockbuster movies such as Godfather, Vikram, RRR and Ponniyin Selvan:1 (PS 1).
About Bisleri International Pvt. Ltd.
With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling mineral water in India, Bisleri follows a stringent method of a 10-stage purification process and 114 quality tests, which stands true to its promise of providing customers with safe, pure and healthy mineral water.
Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6000 Distributors and 7,500 Distribution Trucks across India and neighbouring countries. It offers a range of premium beverages that are produced for all occasions. Whether it is the promise of goodness, trust and purity with Bisleri Mineral Water, a daily dose of health with Vedica Himalayan Spring Water, or fun-filled refreshment with a diverse range of drinks available in many flavours – Limonata (Limey minty cooler), Spyci (Masala with fizz), Fonzo (Mango with fizz). Bisleri products are also available on the e-commerce platform – Bisleri@Doorstep. This one-stop platform was designed to reassure customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.
Bisleri International's growth in India has been piloted by its vision of being a leader in the premium beverage category through sustainable efforts undertaken to help the community and safeguard the environment. The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business.
For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.
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