New Delhi: January 1, 2023: Royal Enfield posted sales of 68,400 motorcycles in the month of December 2022 as against 73,739 motorcycles sold during the same month in the previous financial year. Royal Enfield exported 8,579 motorcycles during the month as compared to 8,552 during the same period last year.
Speaking about the performance for the month of December 2022, B Govindarajan, CEO, Royal Enfield said, “This has been a great year for us at Royal Enfield, and our performance throughout the year has been very encouraging in both domestic and international markets. We have been able to strengthen our foothold in the overseas market with the inauguration of our fourth CKD, outside India in Brazil. After launching some best in class products like the Scram 411, Hunter 350, we are now all geared up to launch our most awaited cruiser - Super Meteor 650. After a break of two years, we conducted our marquee ride - Himalayan Odyssey, and also got a chance to celebrate our community with Rider Mania. We are looking forward to the new year with lots of exciting news and some of the most exciting motorcycles from Royal Enfield’s stable making their debut for our customers across the world.”
Brand & Business Updates:
Eicher Motors Limited announces Strategic Investment in Spanish Electric Mobility Company, Stark Future S.L
The Board of Eicher Motors Ltd. (EML) has approved a strategic investment in, and plans for collaboration with European, high-performance electric motorcycle manufacturer Stark Future SL. EML will make an initial equity investment of € 50 million, translating to close to 10.35% equity stake in Stark Future SL and will also nominate a Director to the Board of Stark Future. This investment will pave the way for a long term partnership in collaborative research and development in electric motorcycles, technology sharing, technical licensing, and manufacturing. Stark Future recently launched its first high performance electric motocross bike, the Stark VARG, which received an exceptional response from global media, professional riders and dealers.
Royal Enfield strengthens commitment to Americas region with the inauguration of a new CKD facility in Brazil
Royal Enfield, began a new chapter on its journey in the Americas region, and specially in Brazil, with the commencement of operations of its new CKD assembly facility. This is a significant step forward in Royal Enfield’s plans in LatAm, and reiterates the brand’s commitment to the region, as Brazil is a strong market for Royal Enfield. Located in Manaus, capital of Amazonas state, the new facility is the fourth Royal Enfield CKD assembly unit across the world - after Thailand, Colombia and Argentina - in addition to its state-of-the-art manufacturing and ancillary facilities located in India.
JK Tyre presents Royal Enfield Continental GT Cup season 2 concludes at Kari Motor Speedway
Audiences witnessed a spectacular season closure of the JK Tyre presents Royal Enfield Continental GT Cup 2022 Championship, after a knee-scraping action-packed race weekend at Kari Motor Speedway, Coimbatore from December 16-18 2022. After a nail-biting final round, Allwin Xavier and Soorya PM dominated the race track and emerged as champions in the Professional and Amateur categories with 49 and 85 points accumulated over three rounds and eight races, respectively. While the professional category saw a close battle between Allwin and Anish till the last race, in the Amateur category, Soorya PM continued his dominance throughout the season, and emerged as the champion with a comfortable lead of 35 points.
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