Friday 2 June 2023

Ab hoga ‘Karm Ya Kaand’ ka mukabala shuru! The trailblazing adventure of MTV Roadies – Karm ya Kaand begins!

 

~ Host Sonu Sood and Gang Leaders Prince Narula, Gautam Gulati and Rhea Chakraborty promise an epic adventure brimming with twists and turns ~ 

~ MTV Roadies 19 will embark on a journey from Kurukshetra culminating in Kaza, crossing Patiala, Chail, Kullu and Sissu enroute ~ 

­~ The 19th season of the country’s most-anticipated adventure reality show starts on 3rd June, and thereafter every Saturday and Sunday at 7 PM only on MTV and Jio Cinema ~

1st June, 2023, National: कर्म तो बहुत हो गया! अब है काण्ड की बारी! MTV Roadies – Karm ya Kaand, the latest season of the unrivalled youth adventure reality television show, is all set to redefine entertainment with high-octane action, daredevilry and electrifying competition! With higher stakes, the metaphorical journey will see contestants grapple with a heady mix of colossal challenges and unexpected twists and turns on the road to triumph, beginning from the historic battlefield of Kurukshetra to the hallowed grounds of Kaza! As Host Sonu Sood and Gang Leaders Prince Narula, Gautam Gulati, and Rhea Chakraborty bring unrivalled entertainment to fans across the nation, watch the highly anticipated journey of T.A.C MTV Roadies - Karm ya Kaand co-powered by Wildstone with Yamaha as the Riding Partner and Eeken as Associate Partner, premiering on 3rd June, and thereafter every Saturday and Sunday at 7 PM only on MTV and Jio Cinema.

The phenomenal response to the multi-city on-ground auditions and personal interviews, which stood as a testament to the show’s unceasing popularity, set the tone for the power-packed new season. The daring odyssey will span from Kurukshetra to Kaza, including destinations like Patiala, Chail, Kullu and Sissu enroute.

This latest adventure witnessed a contestant auction during personal interviews where Gang leaders made a bid to get the gangs loaded with their favourite contestants. The journey promises a staggering new format, beginning with a brand-new element, the Sonu Astra, akin to the twist of fate. It will completely overturn a decision – thereby determining and even altering the destiny of Gang members in the game. Roadies’ currency ‘Roadium’, which was introduced last season will continue to play a pivotal role in enabling contestants to power up and get special advantages. The journey of Karm Ya Kaand will follow a cycle of Roadium Tasks, Immunity Tasks, Buyouts and Vote outs. Contestants can earn the Roadies currency during the Roadium Tasks and win immunity at Sonu’s discretion. Gangs can trade the currency to get immunity for their gang members against eliminations, but the winning gang of Immunity Tasks holds the power here!

Commenting on the launch of MTV Roadies 19 Karm Ya Kaand, Anshul Ailawadi, Business Head –Youth, Music, and English Entertainment, Viacom18 said,MTV Roadies is back and it’s bigger than before. Fans are going to be awed by the level of intensity and competition this season. Roadies Karm Ya Kaand is going to be a manic ride - packed with entertainment.

Talking about his second run as the host of MTV Roadies, Sonu Sood said, “I’m ecstatic to be part of the genre-defining adventure reality show MTV Roadies yet again. The show captures the youth’s spirit and redefines adventure. With the new season, this journey of Karm Ya Kaand along with Gang Leaders Prince, Gautam and Rhea will test Roadies’ physical, emotional, and mental strength at every level. Fans will be at the edge of their seats!”

Gang Leader Prince Narula mentioned, “MTV Roadies has been an integral part of my life, and I'm excited to be back for another season. The show has always been about pushing boundaries and testing limits, and this season will be no different. I can’t wait to kickstart the Kaandigiri on the show this time.”

Commenting on the new season, Gang Leader Gautam Gulati, “I'm thrilled to join MTV Roadies as a Gang Leader, and for this season, I'm on a mission to lead my team to victory. It's been an incredible journey for me, from being rejected as an aspiring contestant to now being a Gang Leader. This is going to be an epic ride.”

Bringing girl-power to the show, Gang Leader Rhea Chakraborty said, “MTV Roadies has always celebrated individuality, courage, and determination and I am thrilled to be a part of this all-pervading pop-culture phenomenon. This season, we are taking the show to a whole new level with the theme of Karm ya Kaand and I can't wait to see what the contestants bring to the table!”

With its unique blend of drama, action, and adventure, MTV Roadies has been a favourite among young audiences. The upcoming season promises to be bigger, better, and more exciting than ever, with Sonu Sood leading the way and Gang Leaders Prince Narula, Gautam Gulati, and Rhea Chakraborty adding their tadka to the mix! Get ready to witness the ultimate battle as T.A.C MTV Roadies - Karm ya Kaand co-powered by Wildstone, with Yamaha as the Riding Partner and Eeken as Associate Partner, starting June 3rd, every Saturday and Sunday at 7 pm only on MTV and Jio Cinema.

About MTV:

MTV, the world’s premier youth brand, is a dynamic and vibrant blend of music and pop culture. With a global reach of more than half-billion households, MTV is a cultural home to the Gen-Z, music fans and artists. MTV engages over 50 MN+ young audiences across various social media platforms, making it one of the most influential youth brands in India. As a creative powerhouse, MTV’s repertoire of flagship properties includes Roadies, Splitsvilla, Hustle, Unplugged and Supermodel of the Year, & couple of new-age show formats like Anything for Love, Ex or Next, while showcasing innovative formats along with some of the most engaging cause-led initiatives like MTV Memory Karaoke, MTV Cancel Covid, MTV Trash Talk, MTV Baar Bra Dekho etc., that drive the youth towards positive change. As the universe of the young, MTV Insights Studio also brings out the most extensive biennial study into the mindset and behaviour of India’s youth through the MTV Youth Study. MTV has also forayed into digital-first initiatives like Fully Faltoo - a platform for all-around entertainment that showcases short and long-format content across myriad genres, and KaanPhod Music - the ultimate music content destination across all digital and audio streaming platforms. The brand has been at the forefront of tech-first creative innovations like India’s first virtual AI rapper BotHard for its tentpole property MTV Hustle 2.0. MTV also has its own branded content arm, called the MTV Brand Studio, for advertisers exploring edgy and quirky branded content, which, in the past has collaborated with brands like Hyundai, HP, Airbnb, Nescafe, LinkedIn and many more. The Consumer Products of MTV are available to its fans through unique and strategic brand licensing tie-ups. The latest addition to the ecosystem is the licensing of the Roadies franchise into Café Roadies in Noida, Club Roadies in Jaipur, along with Roadies Koffeehouz and Club Roadies in Chandigarh. For information about MTV in India, visit https://www.mtvindia.com/

About Viacom18:

Viacom18 Media Pvt. Ltd. is one of India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema

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