21st June 2023
Tel Aviv Global & Tourism's "White Night" Campaign marks the 20th anniversary of Tel Aviv being designated the "White City" by UNESCO. The "White Night" is regarded as one of the city's largest cultural events. The all-night celebration features performances, music shows from dusk until dawn, all-night museum access, yoga at sunrise, and much more.
Launched on June 17 through digital platforms, the "White Night" campaign, produced by Tel Aviv Global & Tourism, draws inspiration from the popular social media trend of emulating Wes Anderson’s distinctive cinematic style. Anderson, known for his unique eccentricity, visual finesse, and narrative style, serves as a creative influence for the campaign, to attract art aficionados and culture connoisseurs to the city and the “White Night” festival. The promotional video shows the campaign's protagonist navigating through the iconic "White City" of Tel Aviv, adorned with stunning Bauhaus architecture. The video also displays Anderson-esque elements, such as meticulous symmetry, precise camera movements, and signature colour palettes reminiscent of his films.
The tradition of the "White Night" celebration originated in July 2003 when UNESCO recognized Tel Aviv as the "White City," an urban treasure blending historical significance and architectural uniqueness, earning it the status of a World Heritage Site. Tel Aviv's city centre houses the world's largest collection of Bauhaus buildings, solidifying its distinct position in the realm of modern architecture. This heritage distinction intertwined with Tel Aviv's reputation as the "Non-stop city", combined to give rise to the all-night celebration that has become known as "White Night".
This year, "White Night" will happen on June 29th as Tel Aviv proudly commemorates 20 years since receiving the UNESCO designation. Explore the campaign.
ABOUT TEL AVIV GLOBAL & TOURISM
Tel Aviv Global & Tourism is a municipal company under the Mayor's Office. It facilitates the global quantum leap taken by the city of Tel Aviv-Yafo in creating economic and tourism growth
According to Sammy Yahia, “White Night", one of the biggest and most cherished cultural events in the city, celebrates its 20th year this year. With its all-night events comprising of concerts, music shows, yoga at dawn and much more, it is a celebration that really highlights Tel Aviv’s notoriety as the city that does not stop. It is a celebration that does, in fact, highlight the uniqueness of the city.”
Sammy Yahia Director of Tourism India and Philippines
“Israel is a country with a rich cultural, historical, and religious heritage, and is home to a variety of attractions that offer something for everyone. Whether you are interested in history, culture, nature, or just looking for a unique experience, Israel is a destination that is sure to deliver”.
About Israel:
Whether road trips, city trips, swimming, wellness, active and cultural trips, rental car tours or family vacations, the Israeli State Tourist Office provides information about the various regions, cities, and sights in the Holy Land. Located in the eastern Mediterranean, Israel is no more than a seven-hour flight from India. The country offers a sunny climate, a wide variety of historical, archaeological, and religious sites, including houses several UNESCO World Heritage sites across the country, displaying an intriguing contrast between the ancient and modern periods.
Experience the dynamic vibe of Israel.
For information about the different tourism offerings, visit www.goisrael.in For the most up to date information on the guidelines and requirements for entering Israel, visit
https://israelsafe.com
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