Lectrix EV went back 77 years in time to celebrate the 77th Indian Independence Day

16^th Aug 2023, New Delhi: Lectrix EV, the e-mobility arm of SAR Group presents an electrifying and unprecedented social media campaign: ‘77 Posts of Pride’. To experience India’s journey through the last 77 years, just watch Lextrix EV on Instagram.

"Lectrix EV scooters embody the spirit of progress and the will to push boundaries. So, when the idea of celebrating India's incredible journey came up, we thought, 'Why not take a joyful ride down memory lane?' We travelled back in time, reliving those game-changing moments that have fuelled our nation's growth. We crafted 77 individual posts, each shining a spotlight on a major milestone of progress." said Rashmi Ambastha, Executive Creative Director, EFGH Brand Innovations.

“With this campaign Lectrix EV celebrated India's achievements. We wanted to not only acknowledge the past but also embrace the present, and inspire a future filled with promise and possibilities. It was a journey that filled everyone’s heart with pride and a promise for tomorrow!”, shared MD & CEO, Mr. K. Vijaya Kumar 

With an engaging campaign that not only celebrated the 77 years of independence but also this 77th year of hope, Lectrix EV invited the nation to embark on a captivating journey through time, growth and innovation of India’s independence years. Commencing on 14th August, the campaign featured a series of 77 evocative stories capturing India's pivotal milestones since gaining independence in 1947.

As each post unfolded, the audience went through a roller coaster emotional ride that encapsulated India's triumphs, challenges, and progress across various domains including politics, technology, culture, and more. Each story was accompanied by insightful descriptions, offering a window into the significance of each milestone.

However, the journey didn’t end there. On the 77th post, the campaign took an exciting turn. The 77th post bore the potent tagline, "How far would you go to celebrate the 77th Independence Day, we are going back 77 years?" This resonant question encapsulated the essence of Lectrix EV's mission – pushing boundaries, embracing innovation, and propelling individuals towards a sustainable and enlightened future.

About Lectrix EV:

Lectrix EV is the e-mobility arm of SAR Group and was launched in 2020. The company is driven by the passion to provide reliable and advanced electric two-wheelers to consumers. With an initial investment of Rs 300 crore and supported by a production facility with an annual capacity of 1.5 lakh EVs, Lectrix EV plans to add a wide range of electric two-wheelers to its portfolio. With a keen focus on technology and innovation, the company aims to disrupt the electric scooter segment with technologically advanced products provided at affordable prices.