Ingka Centres introduces a
fresh addition to its India-first Lykli Gurugram meeting place. The ground floor
will feature Le Marche, a supermarket with a unique to India concept, developed
exclusively for Lykli Gurugram meeting place. Earlier this year, Ingka
Centres confirmed PVR Limited will operate a nine-screen movie multiplex as a
part of a leisure offer in a new meeting place.
Gurugram, 12 September 2023: Ingka Centres and Le
Marche have today announced the signing of the agreement for the supermarket to
open on the ground floor of the Lykli meeting place in Gurugram. The new
supermarket will offer a first-of-its-kind enhanced customer experience in its
one-in-city format, occupying an area of 2,676 sqm.
Le Marche has curated a unique to India grocery store
concept, to be implemented exclusively in Ingka Centres’ Lykli Gurugram meeting
place. The supermarket will offer one of the widest variety of food products
across all price points. There will be a significant focus on fresh produce
from different regions and many live counters for customers to try out products
from across India and the world. The live counters will also enable customers
to learn about the usage of various food ingredients.
The in-store experience will be further enhanced by leveraging digital measures for customer awareness about products and offers, navigation inside the store, communicating product stories and multiple options for the end-to-end customer journey, from entry to checkout.
Announcing the agreement, Amit Dutta CEO of Le Marche India, said, “Le Marche is thrilled and humbled to be the chosen partner for Ingka Centres' first development in India. We understand that this is an opportunity and a responsibility in equal measure for us as we partner with Ingka Centres in creating this legacy. Keeping with the spirit of providing a best-in-class experience to our customers we have crafted a unique “one in a city concept” specifically for Lykli Gurugram meeting place to ensure that our visitors get an experience like none other. Together with Ingka Centres, we are confident of building a benchmark offering which will be a reflection of the new dawn in the space of grocery retailing – both physically and digitally.”
Mr. Vasco Santos, Global Sales & Leasing Director, Ingka Centres, commented: “I'm happy to welcome Le Marche to our future Lykli Gurugram meeting place. The supermarket will offer a unique grocery store concept and experience for customers, which can only be enjoyed at our meeting place. Together with our partners, we will work to deliver one-of-a-kind experiences for the many people of Delhi NCR and make Lykli Gurugram the destination to build emotional connections, eat, work, play and recharge.”
Lykli Gurugram is scheduled to open in late 2025. The meeting place will be anchored by IKEA and has been designed to meet local needs with a playful blend of dining and entertainment complemented by a diverse retail selection of both global and local brands. It will also provide high-class office facilities as well as spaces for community events. Ingka Centres’ Meeting Place concept is very different to the typical mall, providing a mixed-use destination that brings together the ‘many people’ in a place where they can work, play, meet, shop and spend time.
With a total investment of about INR 3500 crore, the new project is expected to witness an annual visitation of 20 million and has been designed to encourage relaxation, and mental and physical well-being to meet the needs of more than two million people across Gurugram and Delhi NCR.
About Ingka Centres:
Ingka Centres is part of
the Ingka Group (which also includes IKEA Retail
and Ingka Investments). Ingka Centres has 50 years of experience in
shopping centres and today works with 3,000 brands across its portfolio of 47
meeting places across 14 markets. The company hosts and serves 370 million
visitors each year at its IKEA-anchored meeting places. Ingka Centres creates
its meeting places by collaborating with local communities, as well as its
tenants and partners, to ensure they are destinations that add value to people,
communities and the planet.
Find out more on our LinkedIn, Facebook, Twitter
https://www.ingkacentres.com/en
About Le Marche:
Conceptualised in the year 2005 and acquired by the DS group in 2017, Le Marche is a complete food store with a wide range of products ranging from basic grocery needs like staples and spices to exotic range from across the globe. Le Marche strives to delight the consumers with a unique culinary experience and creates a space that every food lover enjoys whilst developing unaided brand awareness through various methods to become the household name in gourmet and grocery retail.
Le Marche caters to customers who opt for products ranging across all
price points and has an assortment of 20,000 SKUs, making it one of the
Country's largest gourmet and grocery retailer. The brand is known both for the
quality of the products & the in-store experience it offers. The wide range
of gourmet and groceries from around the globe is well complemented with the
structural layout and merchandising along with various live sections and
hand-crafted recipes specially curated by in-house Chefs of Le Marche, which
makes one feel like they are in a food paradise! Le Marche is offering “the
good food story” with its ten stores across Delhi NCR apart from digitally
covering the length and breadth of India through various partnerships. More
information available at www.lemarcheretail.com
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