With a snazzy music video created by Artiste First, the song exudes a raw and groovy vibe
National,
September 12: If there’s an Indian talent who blends super cool
rap with raw and relatable themes, it is none other than Danish
Ahmed. The much loved rapper takes Mumbai swagger to the next level with
his latest track ‘Deewar-E-Mohabbat’, and the cherry
on top is the song’s power packed music video produced by Artiste First.
Written, composed
and performed by Danish with music production by Nicks
Kukreja, Deewar-E-Mohabbat is a hip and groovy number
that takes us on a wild ride through the streets of Marol. The song tells us
how today’s world is ripe with toxic thoughts and news, when all one needs is
‘mohabbat’ or love. Asking ‘Deewar-E-Mohabbat
pe kiska peeshab hai’, the tune leaves a lasting impression on the
listener.
Directed by
Shashwat Dwivedi, Deewar-E-Mohabbat’s official music video
features actual rappers, beat boxers and graffiti artists from the community.
Produced, conceptualized and created by Artiste First, the video’s
edgy and urban vibe is truly one-of-a-kind. Picturized at Marol Art Village,
the graffiti work in the video has been crafted by Smach, another resident of
Marol. May it be glimpses of art laden walls, or clips that satire today’s
angry newsrooms, Deewar-E-Mohabbat boasts of a music video that is as unique as
the song.
An underground artist, rapper, beat
boxer, singer, and poet, Danish is a man with an ever growing fan base who
swear by his inventive and fearless raps. Talking about his latest release,
Danish said, “Deewar-E-Mohabbat is not just a track, it is an anthem made by
the heart of Marol. The idea we wanted to convey is that modern society is
surrounded by toxic noise and filth that is eroding our sense of peace, hope
and mohabbat. Artiste First has perfectly captured the soul of our song and
translated it into a stellar music video”.
Sharing his thoughts on their latest production, Rohit Sobti, Founder, Artiste First, said, “Danish vision is to build a positive Pop Culture. Deewar E Mohabbat is the second expression for the Sukur Album. We had released his track Rehbar earlier this year. “
An independent label that empowers and enriches diverse musical talents, Artiste First has elevated the soul of Deewar-E-Mohabbat with the official music video. With the magic of Artiste First and the swagger of Danish, Deewar-E-Mohabbat looks all set to be a viral chartbuster!
Artiste First
A premier platform for music,
merchandise, and community. Our core mission is to place artists front and
center, curating and promoting their work through an innovative, collaborative,
and transparent platform. We proudly stand as a genre-neutral label, driven by
our vision to unite people through the power of music. We aim to continue
celebrating and empowering artists, as we strive to create a harmonious world
where artistry knows no bounds.
No comments:
Post a Comment