A
part of Amway India’s Project Nari Shakti focused on promoting women's empowerment
and fostering economic sustainability for the less privileged women.
New
Delhi15th Feb 2024 – In a steadfast commitment to community
development, Amway India, one of the leading FMCG Direct Selling companies, championed
the cause of women empowerment amongst less privileged with the introduction of
'Pehal' under its Nari Shakti Project in collaboration with its NGO
partner, Deepalaya. Unleashing
the potential of a collective endeavor, Pehal stands as a unique platform
empowering less privileged women to initiate and establish sustainable
enterprises for economic sustainability. Functioning as both a production
center and a retail outlet, Pehal will be run by 40 women beneficiaries of
Project Nari Shakti, a skill development and livelihood program dedicated to
empowering women.
The
initiative was inaugurated by Shri. Lachhiram Naib Tehsildar, Mr. Rajneesh
Chopra, Head, Amway India, Mr. Ajay Khanna, CMO, Amway India, and Dr. George
John, Secretary & Chief Executive, Deepalaya, besides other officials from
Amway India and Deepalaya.
Speaking
on the occasion, Mr. Rajneesh Chopra, Head , Amway India said, “In
today's dynamic world, women stand as powerful agents of change, defending
essential values and driving progress. Reflecting this momentum, the Ministry
of Statistics and Program Implementation report indicated women constitute [1]13.76%
of entrepreneurs in India, revealing vast opportunities for economic
independence. At Amway, we believe that women play a pivotal role not only in
driving economic growth but also in shaping the broader fabric of our society. With
this unwavering commitment, we introduced Nari Shakti – a women's livelihood
program in India to empower less privileged women to achieve economic sustainability.
It gives us a sense of fulfillment that the initiative has transformed the lives
of over 35,000 individuals, including 3000+ women since its inception.
Remarkably, 80% of these women have attained self-sufficiency in
their livelihoods. We firmly believe that the introduction of the Pehal
initiative will catalyze our efforts by actively fostering the growth of a
vibrant entrepreneurial ecosystem led by women at the grassroots level. It stands
as a testament to our commitment to diversity and inclusivity, aligning
seamlessly with our broader vision of women's empowerment. Our heartfelt wishes
to all the women of Pehal as they embark on their journey towards self-reliance
and economic sustainability. Together, we pave the way for a brighter, more
inclusive future.”
Pehal
is a special project focusing on women's livelihood that serves as both a
production center and retail outlet, run by 40 women who are direct
beneficiaries of Project Nari Shakti- a women's skill development and livelihood
program by Amway India. This initiative aims to offer a diverse array of
high-quality handmade products, including apparel, home décor items, kitchen
essentials, fashion accessories, and more. Additionally, Pehal is committed to
providing practical skills development training to 200+ new students, fostering
growth and empowerment among women. Amway India is dedicated to providing
essential funding for the establishment and administration of the center to its
implementing partner, Deepalaya, for an initial three-year period. Deepalaya
will play a pivotal role in imparting marketing and sales training, empowering
women to establish and sustain their enterprises successfully.
Speaking
on the collaboration, Dr. George John, Secretary & Chief Executive,
Deepalaya stated, “We are delighted to strengthen our
partnership with Amway India with this 'Pehal' initiative under Project Nari
Shakti. Deepalaya is committed to the upliftment of women, and, through this
collaboration, we aim to fortify Self-Help Groups and empower local artisans.
By promoting women's entrepreneurship and providing comprehensive training,
'Pehal' is a significant step towards economic sustainability and
socio-cultural enhancement. Together with Amway India, we look forward to
making a lasting positive impact on the lives of women in Sohna, Haryana, and
contributing to a more inclusive future."
About Project Narishakti
Amway
India introduced the Project ‘Nari Shakti’ – a women's skill development and
livelihood program in India in the year 2017. The program equips
underprivileged women in the age group of 18 to 35 years with skills in
specialized fields such as beauty and wellness, and fashion designing to help
them start their own business or get employment. Apart from this, the beneficiaries
are also trained through specially curated workshops on nutrition and
entrepreneurship. The
program's remarkable success has inspired the company to expand its reach,
extending its invaluable benefits to diverse locations such as Delhi, Hamirpur,
Sohna, Kolkata, and Chennai aligning with the company’s mission of empowering less
privileged women with economic opportunities.
About Amway India CSR initiatives
·
Amway India’s CSR initiatives are
based on the belief that social responsibility is much more than the incurrence
of a cost or a resource or a charitable/ philanthropic act of social benefit.
It is an opportunity to bring in social innovation and change. This belief is
articulated in Amway’s vision of helping people live better lives. When it
comes to commitment to corporate citizenship, Amway India makes a serious and
concentrated effort to reach out and help people improve their lives.
·
Amway India supports a comprehensive
CSR programme covering a gamut of initiatives including a water conservation
project to improve the groundwater level in 7 villages in the Dindigul district
located around the manufacturing plant. Amway supports a village health program
targeted at 32 villages in the Dindigul district, to provide quality healthcare
to the underprivileged.
·
Amway India set up 5 telemedicine centers
in the Dindigul district to ensure consistent healthcare support to the
villagers. This program has eliminated distance barriers and improved access to
medical services in distant rural communities. The centre aims to provide free
medical treatment to over 35,000 patients in a year.
·
Amway India as part of its Livelihood
Skills program, has been promoting self-employment and entrepreneurship among
underprivileged women. The program has benefitted over 3000 underprivileged
girls and women in the states of UP, Bihar, Delhi, Himachal Pradesh, West Bengal,
and Tamil Nadu.
·
Amway India as part of its “Power of
5” program has been working to fight childhood malnutrition and benefitted over
130,000 people including 36,000 children across Delhi, Nuh, and Kolkata. We have also recently expanded the program to
Sohna, Mumbai, and Chennai.
·
Amway has also taken various
initiatives to support the cause of the visually impaired. Amway also supports
underprivileged children in education, health, and hygiene under a project
titled ‘Sunrise’.
·
Amway India has been conferred with
the ‘Golden Peacock CSR Award
·
Amway India was awarded the CSR Times
Awards 2021 for its invaluable contribution to the women’s livelihood program,
Nari Shakti. Amway India has won the CSR Times Award four years in a row since
2018, towards eradicating malnutrition, water & soil conservation, the
welfare of differently abled individuals, and now the empowerment of
underprivileged women.
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