This thought-provoking campaign is to foster a culture of equality and empathy within the society
Chennai, India – February 2nd, 2024 –In a poignant exploration of life post-cancer, Apollo Cancer Centres (ACCs) & Apollo Proton Cancer Centres (APCC) proudly introduces 'Unmask Cancer,' a groundbreaking campaign aimed at unravelling the truth about cancer, dispelling myths, and fostering empathy within the society. As World Cancer Day approaches, ACCs takes a bold step to address the unfortunate reality of discrimination faced by cancer winners.
'Unmask Cancer' is the journey of cancer winners who, despite showcasing exceptional skills and qualifications, grapples with the societal biases stemming from their cancer history. The campaign sheds light on the pervasive fear of prejudice, pushing individuals to conceal this vital aspect of their lives, thus echoing the experiences of countless others facing discrimination.
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