The leading radio network brings its signature blend of music, news, and fun to the City of Taj Mahal
India, 21st February 2024: Radio City, India's leading radio network, proudly announces its latest collaboration with Agra Metro Rail, solidifying its position as a key player in enhancing the urban commute experience. The official Memorandum of Understanding (MOU) signing ceremony is imminent, marking the beginning of an exciting chapter in Agra's metro travel. Radio City's commitment to delivering unparalleled entertainment will ensure a vibrant and engaging atmosphere for commuters throughout their journeys.
With this expansion, Radio City aims to strengthen its promise of delivering top-notch entertainment to Agra Metro commuters as well. The exclusive content feed, set to go live in March, will encompass a diverse range of programs, music, and engaging segments tailored to cater to the unique preferences of Agra's vivacious audience. Radio City's footprint in metro hubs now expands to Lucknow, Kanpur, Agra, and Noida Metro, showcasing its commitment to enhancing the daily commute experience for millions of commuters across the country.
With this initiative, Radio City anticipates broadening its mission to bringing joy and entertainment to every corner of the nation. Ashit Kukian, CEO, Radio City, also commented, "Since our inception, Radio City has been the go-to Indian music destination, building deep connections with millions of our listeners through premier partnerships and providing unique content. We're excited again to disclose our collaboration with the Agra Metro, extending the joy of entertainment to more commuters. Recognizing the metro as a prime avenue to connect, we see this as a strategic branding move to captivate a broader audience and stand strong in the market. Envisioning exceptional experiences for Agra Metro passengers, this alliance seeks to maintain Radio City's strong market position by creatively delivering content.”
About Radio City
Radio City, a part of Music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Being the first FM radio broadcaster in India with over two decades of expertise in the radio industry, Radio City has consistently been the No.1 radio station in Bengaluru with 25.2% and No.2 in Mumbai with 14.3% average listenership share respectively. (Source: RAM Data, TG: 12+ Period: Week 1, 2013 to Week 52, 2022). Radio City Delhi ranks #3 with 11.7% average listenership share (Source: RAM Data, TG: 12+ Period: Week 1, 2019 to Week 52, 2022).
Music Broadcast Limited currently has 39 stations across 12 states, comprising 62% of the country’s FM population. Radio City reaches out to over 69 million listeners across India covered by AZ Research 2019 (Source: AZ Research Report). The network provides terrestrial programming through its digital interface, www.radiocity.in
Radio City has spearheaded the evolution of FM radio by offering content that is unique, path-breaking and invokes city passion amongst listeners with its brand philosophy of “Rag Rag Mein Daude City”. The network introduced humour and the concept of agony aunt on radio with Babber Sher and Love Guru respectively. It also initiated Radio City Freedom Awards, a platform to recognize independent music and provided a launch pad to budding singers with Radio City Super Singer, the first singing talent hunt on radio for fourteen years. In 2022, the organization launched its first international property ‘Radio City Business Titans’ to recognize Indian businesses for their unwavering business excellence.
Radio City has bagged over 150 awards across renowned national and international platforms such as New York Festivals Radio Awards, ACEF Global Customer Engagement Forum & Awards, Golden Mikes - Radio & Audio Awards, India Audio Summit and Awards, India Radio Forum, etc. in the recent past. In 2022, Music Broadcast Limited won ‘India's Best Company of the Year 2022’ Award by Berkshire media. Radio City has been consistently featured for the 7th time in ‘India’s Best Companies to Work For’ study conducted by Great Place to Work Institute. The company has also been recognized in ‘India’s Best Workplaces for Women – 2019’ and has ranked amongst the Top 75 organizations on the list. In 2020, Radio City ranked 4th in ‘Best Large Workplaces in Asia’, according to the GPTW survey.
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