Amagi Enables ABS-CBN to Transition to Cost-Effective and Scalable IP-Based Delivery in APAC

Sept 12, 2024 — Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced the successful implementation of an IP-based delivery solution for ABS-CBN’s pay-TV channels to multiple affiliates across the APAC region. This collaboration ensures seamless content distribution to various endpoints while addressing ABS-CBN’s end-to-end delivery needs, from content ingest to playout and now distribution.

ABS-CBN Global Chief Operation Officer Jun del Rosario said, “Amagi's cloud-based IP delivery solution has played a critical role in enabling ABS-CBN to transition to a more cost-effective and scalable content distribution model across the APAC region. The enhanced reliability and streamlined workflow processes have significantly improved our operational efficiency and allowed us to reach a wider audience. We are pleased with the successful implementation and look forward to a continued partnership with Amagi.”

Previously, Amagi delivered streams and channels via IP to the ABS-CBN Manila Center, where they were uplinked to satellites for affiliate downlinking. This new solution leverages Amagi's cloud-based platform to transition from satellite to IP-based delivery, offering several key benefits: 

• Enhanced Reliability and Scalability: ABS-CBN can now enjoy a more reliable and scalable content delivery infrastructure that is capable of adapting to evolving content distribution demands. 

• Streamlined Workflow: The streamlined workflow process eliminates complexities associated with traditional satellite delivery methods, reducing operational overhead. 

• Significant Cost Savings: By removing satellite delivery from the equation, ABS-CBN achieves substantial cost savings in infrastructure maintenance and operational expenses. 

Srinivasan KA, Co-Founder and Chief Revenue Officer at Amagi, said, “Partnering with ABS-CBN to implement our cloud-based IP delivery solution underscores Amagi's commitment to providing cloud-native, scalable, and efficient content distribution technologies. We are proud of this achievement and excited to continue supporting ABS-CBN in its journey to deliver high-quality content to a broader audience.”

Amagi provides a complete suite of channel creation, distribution, and monetization solutions. The company’s clients include some of the world’s biggest names, including A+E Networks UK, Astro, Cox Media Group, DAZN, Globo, Lionsgate Studio, NBCUniversal, Tastemade, and VIZIO.