Kochi's Onam Spirit Celebrated by BAJAJ’s 1000-Watt Mixer Grinder Impact Hoardings

Mumbai, 12 September 2024: This Onam, BAJAJ has introduced its latest range of durable and powerful 1000-watt mixer grinders designed especially for the South Indian kitchens. To celebrate this launch, BAJAJ has rolled out a series of impact hoardings at key locations in the vibrant city of Kochi.

Our hoarding highlights the Bajaj Mixer Grinder as essential to the endless preparations of Onam Sadya, showing raw, tough-to-grind ingredients going in and perfectly prepared Sadya dishes emerging. The headline #BuiltForNirththaatheCelebrations reflects Bajaj’s commitment to supporting life’s enduring moments, ensuring that the joy of Onam remains vibrant and alive, and embodying the spirit of Nirththaathe (endlessness). Know more about their latest range of durable mixer grinders, head to the brand store on Amazon.

This is a significant step for BAJAJ, demonstrating their dedication to the South Indian market. The brand has unveiled a hoarding in the prominent Kaloor Stadium location in Kochi. The striking visuals on the hoardings highlight the grinder's strength and ability to handle the toughest ingredients needed for Onam Sadhya preparations. The creative imagery shows raw ingredients, crucial for the traditional feast, being seamlessly transformed into perfectly blended Sadhya dishes.

Watch the creative here: https://www.youtube.com/watch?v=q1Z-LeaAXKE

Commenting on the initiative, Devika Sachdev, Head of Advertising and Brand Management, said, “This campaign reflects our commitment to providing products that truly meet the needs of our diverse customers. By showcasing our latest innovation, we’re not only enhancing the festive spirit but also reinforcing our presence in the South Indian market. BAJAJ is here to make everyday cooking and special occasions alike easier and more enjoyable.”

The Bajaj Ninja Series features DuraCut Blades with a lifetime warranty, ensuring precision and durability. Key models include the Powergrind 1000W, Quartz Max 750W, and Elegance Max 500W Mixer Grinders. The Bajaj Military Series, known for its Military Grade Jars and DuraCut Blades, offers robust strength in models such as the GlamMax 1000W, Evoque 1000W, and Glamore 1000W Mixer Grinders. The Bajaj Armor Series is equipped with the MetaGrip Metal Coupler, alongside Military Grade Jars and DuraCut Blades, featured in the Quadra and QuadraMax Mixer Grinders. Each series boasts a fresh design language and is available in premium, vibrant colors that enhance any kitchen décor. Together, these mixers combine industry-first durability features with stylish aesthetics to meet diverse cooking needs.

https://youtu.be/bwsnSRkYf2c