Signature Packaged Drinking Water continues their long-term partnership with India's greenest music festival, with a stellar line up of artists: Tamikrest, Ballimaaraan, Hanumankind, Dabzee, among others.
National, 16th September 2024: “The earth has music for those who listen.”-William Shakespeare.
Nature often unveils itself in unique yet beautiful ways. A life lived amidst nature, celebrating and taking care of it, can be deeply rewarding. We understand that living good and doing good can go hand in hand, enriching both our lives and the world around us.
Signature Packaged Drinking Water believes in inspiring its audience to keep things natural, live a good life and be #onewithnature. Which is why, they continue their long-term partnership with Ziro Festival, one of India's biggest and greatest festivals with nature. Nestled in the lush, green expanse of Ziro Valley in Arunachal Pradesh, this 4-day festival is an immersion into an alternate way of life, like no other.
It offers a rich and diverse array of experiences designed to captivate both nature enthusiasts and music aficionados. From eco-conscious practices to its immersive cultural and musical offerings, the festival provides a unique platform where attendees can experience nature at its finest while enjoying an exceptional lineup of performances and activities. The festival is scheduled to take place between 26th September and 29th September 2024.
Signature Packaged Drinking Water and Ziro Festival join forces, bound by a shared passion for nurturing a better world. Weaving a tapestry of conscious living through inspiring masterclasses, farm to table cuisine, plogging activities, the festival presents exclusive campsites that leave no trace, preserving the land’s pristine condition. The festival also features bamboo and local Apatani craftsmanship, uses biodegradable Tamul plates, and avoids single-use plastics. Reclaimed wood is used for signages, and free water is provided to encourage reusable bottles.
This year’s Ziro festival offers an extravagant lineup of musicians like the legendary Tuareg beats of Tamikrest, the soulful Kailash Kher, genre-blending Hanumankind, Kerala’s hip hop star Dabzee, Singapore's post-rock band Amateur takes control, Arunachal’s Dobom Doji Carolina Norbu, Nepali chart-topper Sushant KC, Swedish psych-rock group Hollow Ship, Veena maestro Dr. Jayanti Ramesh, among others. The music from this diverse lineup of musicians will reverberate through the valley, making Ziro stand out from other music festivals and offering audiences to discover new music and artists.
Varun Koorichh, Vice President and Portfolio Head, Marketing, Diageo India, said “As we continue our relationship with Ziro Music Festival as the presenting partner, we recognize that new age consumers are proactive, informed, and intentional in their choices, seeking meaningful experiences. There is a clear shift towards mindful living among today’s diverse audiences. Last year’s success reinforced the synergy between Signature Packaged Drinking Water’s ‘Live Good, Do Good’ philosophy and the Ziro Music Festival’s reputation as one of the most eco-friendly music festivals in India. This year, our focus is to build on that success and take it to newer heights. Set in stunning Arunachal Pradesh, the festival offers a stellar lineup, immersive experiences, farm-to-table cuisine, and eco-conscious initiatives. Our partnership aims to bring together nature enthusiasts, positioning Signature Packaged Drinking Water at the forefront of a space where music and eco-conscious living blend to create an immersive and impactful experience to enable meaningful connections with nature.”
Anup Kutty, Co-Founder and Creative Producer, Ziro Festival, said "Ziro Festival has always been about discovering new sounds and creating a space where artists can connect with a diverse, global audience against the backdrop of the spectacular Ziro valley. Each year, we’re amazed at how music from all parts of the world resonates with our attendees. This is what makes Ziro Festival so special, and we’re thrilled to have partners like Signature supporting this mission of discovery."
Bobby Hano, Co-Founder and Festival Director, Ziro Festival, said “Sustainability has been at the heart of Ziro Festival since its inception. Our partnership with Signature Packaged Drinking Water is an important step in continuing our commitment to preserving the environment while celebrating music and culture. Together, we aim to showcase how events like ours can balance eco-conscious practices with impactful, memorable experiences."
Signature Packaged Drinking Water invites Green Seekers to reconnect and revel in nature’s authentic experiences at Ziro whilst embracing the art of mindful living for a more vibrant and harmonious future.
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