The report titled “Australia Mattress Market Outlook to 2023 - By Size
(King, Queen, Double, Single), By Type (spring – Pocket and Inner Spring, Foam
& Latex and Others), By Distribution Channel (Retail and Direct), By Price
(Mass, Economy, and Premium), By Organized and Unorganized Segment” provides a comprehensive
analysis of the Mattress market in Australia. The report covers various aspects
including introduction, pricing analysis, market overview and genesis, trade
scenario, trends and developments, issues and
challenges, decision-making criteria, competitive landscape, and
government regulations. The report concludes with future market projection and
analyst recommendations highlighting the major opportunities and cautions.
Market Overview
Australia the mattress market is at the
later growth stage. Australia Mattress industry revenue has increased at a
positive single digit CAGR during the period FY’2013-FY’2018. The
market is gradually surging with more number of Hotel rooms, increasing the
number of hospital beds as well as a number of residential apartments coming up
in the country. The customers in the market are looking for comfort and
customization at an affordable price. The customers highly price sensitive and
high bargaining power due to the presence of many mattress players in
Australia.
The Australia mattress market is mostly
being dominated by the spring mattress due to a reasonable price
range as well as comfort. Luxury hotels and other premium guest houses opt for
foam and latex mattresses produced mostly in king size. Increase in Tourism and
growing attention towards back problems and spine problems have led to an
increase in the sales of customized mattresses.
By Size of Mattress: The the mattress
market is dominated by the king and super king size mattress in terms
of generating revenue in FY'2018. The increase in the number of Hotels in
Australia is one of the major reasons for the increase in demand for a king and
super king size mattress. Second highest market share by revenue is
accounted for by queen size mattress whereas double and single
size mattresses hold the third and fourth highest market share by revenue in
Australia mattress market.
By Type of Mattress: Spring mattress dominated the
mattress market and contributed a major share in terms of generating revenues
in FY’2018. Spring mattresses are the most common mattresses purchased in
Australia as they are firm and provide good back support as well as
does not cause a disturbance at night due to the movement of the partner. Other
mattresses such as air mattresses, waterbeds and bed heads accounted
second highest market share, whereas Foam & Latex mattresses
accounted for a mere revenue share in FY’2018.
By Type of Spring Mattress: The major share by type
of spring mattress is held by pocket spring mattresses due to its higher spring
count and a number of individual springs. This makes the mattress more
comfortable and better for sleep. Innerspring mattresses hold the second
highest market share. These mattresses are firm and have a complete steel coil
support system making it a little hard.
By Type of Distribution
Channel: The
mattress market in Australia in FY’2018 was dominated by the retail sector.
People prefer to choose amongst price, comfort, quality, and style of
the mattress according to their preference and a retail store allows the
consumer to choose amongst these options. The direct channel has
accounted second highest market share as the direct market usually caters to
hotels, hostels, and hospitals who buy mattresses in bulk.
By Price Segment: Mass-market had the largest
share by revenue in FY’2018 as the prices of mattresses in this category are
lower when compared to the economy and premium range, mass mattresses are
used mostly in hospitals as well as hostels and smaller hotels. The economy
market has the second largest market share in terms of revenue. Most of the
mattresses purchased by homeowners belong to this category. Premium mattress
market had the third largest share in FY’2018.
By Market Structure: Australia The mattress
market is largely dominated by the organized market owing to the significant
presence of the local and the international players.
By Type of
manufacturing: Most of
the mattresses which are sold in Australia are
manufactured locally in the country. Imports accounted for a mere share in
the Australia mattress market.
Competitive Landscape
The Australia mattress market is
concentrated. The market has numerous players operating in the
market. The major players in the market are Sealy, Comfort Group, Makin
Mattress, Vanrest Beds
Direct, Sleepeezee, Slumberest, Ergoflex, Sleep Republic,
Sleeping Duck, Koala, AH Beard, Greywing and Ecosa. These
players compete on the basis of Price, Quality, after sale service,
customization and Brand value.
Australia Mattress market Future
Outlook
Australia mattress market in terms of
revenue will increase at a positive single digit CAGR during the period FY’2018
– FY’2023E. The demand for mattresses will be further augmented with the growth
in the Hotel rooms. Increasing demand from hospitals is likely to drive future
demand for mattresses with companies adopting pocket springs as well as foam
and Latex mattresses for customers that prefer mattresses to support their back
and have qualities for better sleep.
Key Segments Covered:-
By Size of Mattress
King and Super King size
Queen size
Double size
Single size
By Type of Mattress
Spring
Foam and Latex
Others
By Type of Spring Mattress
Pocket Spring
Inner Spring
By Distribution Channel
Retail
Direct
By Price Segment
Mass
Economy
Premium
By Market Structure
Organized
Unorganized
By Type of Manufacturing
Domestic Manufacturing
Imports
Key Target Audience
Mattress Fabric Ticking Companies
International Manufacturers
Mattress Retailers
Private Equity Investors
Online Portals
Time Period Captured in the Report:-
Historical Period: FY’2013-FY’2018
Forecast Period: FY’2019-FY’2023
Companies Covered:-
Dyer
Holdings Pty Ltd (Sealy)
A H
Beard Holdings Pty Ltd
Australia
Comfort Group Holdings Pty Ltd.
Fantastic
Holdings Limited
Makin
Mattresses Pty Ltd
Sleepeezee
Bedding Australia
Regal
Sleep Solutions
Vanrest
Beds Direct
Slumberest
Pty Ltd
Koala
Onebed
Ergoflex
Ecosa
Greywing
Sleep
Republic
Sleeping
Duck
Sommuto
Key Topics
Covered in the Report:-
Executive Summary
Research Methodology
Australia Mattress Market Value Chain Analysis
Australia Mattress Market Size by Revenue
(FY’2013-FY’2018)
Australia Mattress Market Segmentation
(FY’2018)
Australia Mattress Market Segmentation by Size
of Mattress (King size, Queen Size, Double size and single size)
Australia Mattress Market Segmentation by type
of Mattress (spring, Latex and Foam and others)
Australia Mattress Market Segmentation by type
of spring (Pocket spring and Inner spring)
Australia Mattress market Segmentation by
Distribution channel (Retail and Direct)
Australia Mattress market Segmentation by type
of organized market (Mass, Economy and Premium)
Australia Mattress market Segmentation by
Market Structure (Organized and Unorganized)
Australia Mattress market Segmentation by type
of manufacturing (Domestic and Imports)
Australia Mattress market Trade Scenario
Australia Mattress market Decision Making
Process
Australia Mattress market Trends and
Developments
Issues and Challenges in Australia Mattress
Market
Porters Five Forces Analysis
Competitive Landscape of Major players in
Australia Mattress market
Australia Mattress Market Future Outlook and
Projections
Analyst Recommendation in Australia Mattress
Market
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