Plans to distribute
seeds to customers in association with Detel Foundation
Delhi, 05 June 2019: Barista – a leading coffee chain in
India today launches #Gogreen initiative in association with Detel Foundation.
As part of this initiative, Barista will be gifting specially packed seeds to
its patrons and highlight the measures people can adopt to safeguard
environment.
World Environment Day being celebrated on 5th
June every year is a prominent UN platform to create global awareness and
action towards environment protection. This year’s theme of Beat Air Pollution
holds quite a significance.
Commenting on the initiative, Mr. Puneet
Gulati, CEO, Barista said: “Air pollution in India has touched catastrophic
levels, a large portion of our population being impacted by the same. Since India is home to 13 of top 20
worldwide cities reeling under the impact of air pollution, planting trees is
one of the significant efforts to fight against air pollution. Barista’s
initiative of gifting seeds encourages people to make positive contribution in
improving the green cover. Barista’s Pan India presence allows us to
reach across 48 towns and educate our patrons on steps to be takento develop
the green cover. We hope the #Gogreen initiative will be able to make a
significant contribution in this direction.”
Mrs. Gitika Bhatia, Founder, Detel Foundation,
added:” We are delighted to be associated with Barista in this noble
initiative. Protecting the environment is responsibility of every individual
and through the #Gogreen initiative, we are encouraging people to plant trees
and improve their health.”
The campaign is being rolled out at Barista
Cafes pan India coinciding with World Environment Day.
About Barista Coffee Company Limited:
Established
in year 2000, Barista Coffee Company is the pioneer of coffee culture in India.
The Barista Café chain delivers a truly Italian coffee experience in warm,
friendly and relaxed environment. It provides a comfortable place for people to
unwind over interesting conversations and a hot cup of coffee. The Barista Coffee
Company Limited has over 225 Barista Cafes and Barista Express Kiosks across
India including its Franchise partners. Besides India, Barista Coffee also has
cafés in locations across Sri Lanka and Maldives
About
Detel Foundation:Detel Foundation has
worked towards various socio- economic causes and is dedicated to serving the underprivileged
towards the protection of the
environment.
No comments:
Post a Comment