Ducati and IAAD team up for the first “Ducati Design Experience” summer class

• “Ducati Design Experience” will be a 12-day full immersion course into the Ducati world
• The first edition of the summer class will be held on 15-26 July, alternating lessons and workshops at IAAD’s head office in Bologna and at Ducati’s factory in Borgo Panigale
• Enrolments to this course entirely taught in English will be open until 20 June

Borgo Panigale (Bologna, Italy), 06 June 2019 – Ducati and IAAD (Italian University for Design) present the first edition of “Ducati Design Experience.“ On 15-26 July 2019 this full immersion training will carry participants into the world of Ducati icons, under the guidance of Ducati professionals and of IAAD lecturers.

Twelve days entirely centred on Ducati and its unmistakeable style, with conferences, workshops and experiences to be personally and thoroughly savoured. Participants will be involved in a journey into the brand studied to gradually reveal the company’s basic values and invite them to join the Ducati design process

The study path comprises three modules: explore, discover and create. Each module will include educational moments at IAAD’s head office in Bologna and workshops held in the corporate offices. Participants will also have the exclusive opportunity of entering the Centro Stile Ducati to study the complete design development process of a bike.

Participants will be divided into teams and assigned projects to be developed on various topics. In fact, the course will not only discuss bikes, but the entire world that surrounds a brand such as Ducati, conceiving ideas for new products, business models and opportunities. The final results will be presented to a Design Committee made up of Ducati and IAAD experts.

The summer class addresses students and young professionals who want to further explore their training path in a context of excellence and international relations, such as Ducati. All courses will be taught in English.

Enrolments to the “Ducati Design Experience” summer class are already open and will close on 20 June. For information about admission criteria and procedures, download the brochure or write to summerclass@iaad.it. 

Ducati Motor Holding S.p.A. - A Sole Shareholder Company - A Company subject to the Management and Coordination activities of AUDI AG

Founded in 1926, since 1946 Ducati has been manufacturing sport-inspired motorcycles characterized by high-performance Desmodromic engines, innovative design and cutting-edge technology. With its factory located in Bologna’s Borgo Panigale district, in 2016 Ducati celebrated 90 years since it was founded. The model range covers several market segments with the following families: Diavel, Hypermotard, Monster, Multistrada, SuperSport and Panigale. In 2015 Ducati presented the Ducati Scrambler: a new brand made of bikes, accessories and apparel that provide the last word in creativity and self-expression. These authentic icons representing what the world knows as “Made in Italy”, together with an extensive range of associated accessories and technical and lifestyle apparel, are distributed in 90 countries globally. Breaking all records for the company, in 2017 Ducati delivered 55,871 bikes to customers. Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike, Ducati has won 17 Manufacturers' titles and 14 Riders' titles. Ducati has been competing in MotoGP since 2003, winning both the Manufacturers' and Riders' titles in 2007.