Ducati opens its newest store in Kowloon, Hong Kong

• Ducati renews its presence in one of world’s most important economical hubs
• Three new models launched at the inaugural event

Hong Kong, 4th June 2019 – Ducati opens a new store in the Kowloon area, beginning a new chapter for Ducati’s presence in Hong Kong.

Dedicated exclusively to the world of Borgo Panigale-built bikes, the new showroom enables customers to experience a full brand immersion by perfectly reflecting Ducati’s brand values: Style, Sophistication and Performance.

Thanks to the outstanding effort of Ho Wun Cars Company Limited, the sole Ducati importer in Hong Kong, within the showroom visitors will find the entire Ducati range and a complete section dedicated to apparel and accessories, as well as the social area dedicated to the local DOC: the Ducati Owners Club Hong Kong.

Ducati Hong Kong, located on 192 Choi Hung Rd., Kowloon, is strategically placed not only to be easily accessible from the city, but also to be the hub for all Ducatisti to start their Sunday rides, thanks to its vicinity to main roads that quickly bring riders out of town.

After-Sales reflects the highest standards of Ducati in the Asia Pacific region, not only thanks to the presence of the latest and most updated tools and software, but also thanks to the mutual investment of both Ducati APAC and Ducati Hong Kong in constantly training its personnel on every aspect of product, service and brand.

“Hong Kong is one of the most premium markets for Ducati in Asia. The city itself is not only one of the world’s main economical hubs, making it an aspirational point of reference in terms of lifestyle, but it is also home to one of Ducati’s most sophisticated clienteles in the world; In 2018, for example, 50% of Ducati motorcycles sold in Hong Kong were Superbikes, many of which were sold to our numerous local collectors. It is therefore fundamental for Ducati to be represented at the highest level, and this new showroom marks a step forward in this direction.” Stefano Campaci, Marketing Director - Asia Pacific

The grand opening of Ducati Hong Kong was also the occasion to launch three new models in the market: The Hypermotard 950, the Diavel 1260 and the Panigale R which, together with the rest of the Ducati line-up, are ready and available to be tested at the Asia’s newest Ducati showroom.

Ducati Motor Holding S.p.A. - A Sole Shareholder Company - A Company subject to the Management and Coordination activities of AUDI AG

Founded in 1926, since 1946 Ducati has been manufacturing sport-inspired motorcycles characterised by high-performance Desmodromic engines, innovative design and cutting-edge technology. With its factory located in Bologna’s Borgo Panigale district, in 2016 Ducati celebrated 90 years since it was founded. The model range covers several market segments with the following families: Diavel, Hypermotard, Monster, Multistrada, SuperSport and Panigale. In 2015 Ducati presented the Ducati Scrambler: a new brand made of bikes, accessories and apparel that provide the last word in creativity and self-expression. These authentic icons representing what the world knows as “Made in Italy”, together with an extensive range of associated accessories and technical and lifestyle apparel, are distributed in 90 countries globally. Breaking all records for the company, in 2017 Ducati delivered 55,871 bikes to customers. Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike, Ducati has won 17 Manufacturers' titles and 14 Riders' titles. Ducati has been competing in MotoGP since 2003, winning both the Manufacturers' and Riders' titles in 2007.