Experience cordless power tools at dedicated experience zones across select channel partners in India with Bosch cordless power tools
„ Bosch Power Tools, established in India in 1993, launch a first-of-its-kind user contact program “Bosch matlab Cordless” in collaboration with select channel partners in India.
„ The aim is to enable users to get hands-on experience to their innovative cordless power tools range with autonomous experience zones across select channel partner outlets nationally.
„ Users can also solicit BOSCH experts to engage with their teams and workmen for value added services like application consulting, training, service support or even customised service support evaluation.
India: Bosch Power Tools India, a market leader in the power tools segment that offers a complete range of power tools for construction, woodworking and the metalworking industry, recently launched consumer experience zones across select channel partner outlets in India. Bosch Power Tools India launched these experience zones under their campaign “Bosch Matlab Cordless” with the aim to enable tradesmen to get a hands-on experience of cordless power tools.
A revolution in the industry, the cordless range of power tools enable tradesmen and blue collar workers to work flexibily without the constraints of wires or cables without compromising on efficiency, power and offers additional benefits of safety and great ergonomics. Lithium-ion battery powered screwdriver, the Bosch Go, with push and go functionality is 4X more convenient than the existing screwdrivers and one of Bosch’s innovative offerings in cordless. The range also includes cordless power drill drivers, high power impact wrenches, robust hammer drills, high speed impact drills, ABR enabled impact drivers and flexible drill drivers and more. The tools are designed to be as close to the shape and size of a manual design in order to help the Indian user leapfrog from manual effort to effortless working with minimal discomfort.
Commenting on the occasion, Panish PK, Regional Business Director - India and SAARC – Bosch Power Tools said, “Cords limit the area of operation, resulting in constraints imposed by the length of wire and the accessibility to an electric receptacle. The idea behind the range of cordless offerings from Bosch power tools is to resolve the hindrances and inconveniences of wired tools faced by tradesmen and workers. With the ‚Bosch Matlab Cordless‘ campaign, Bosch power tools aims to transform the lives of thousands of tradesmen across the country who depend on their power tools for a livelihood.“
He further adds, “India’s real estate and construction sector is undergoing a paradigm shift due to reformative and transformative projects undertaken by the government and private segments. We, at Bosch Power Tools India believe that individuals should be empowered and equipped with state-of-the-art equipment because these are the men who create visions in to reality at the operational level.”
Beginning its operations in 1993, founded on the principle of “Workshop for Precision Mechanics and Electrical Engineering”,the company has always provided its users with affordable solutions for a better life.”Completing 25 years of operations in India, Bosch Power Tools has achieved multiple milestones in the industry introducing innovations and best in class products and will continue on this journey of invention and development. As the customer base grows, Bosch Power Tools works with their people and partners to create new opportunities, advanced tools aiding the Indian Machine Industry in the years to follow.
The cordless range of Bosch Power Tools are available for a demonstration and sales in majority of channel partner outlets across India.
Price and availability:
· The products are also available immediately on Amazon and Flipkart
· 'Bosch Power Tools cordless range will be available at dealer stores across India
About Power Tools:
The Robert Bosch Power Tools GmbH, a division of the Bosch Group, is one of the world’s leading providers for power tools, power tool accessories and measuring tools. In 2016, its roughly 20,000 associates generated sales of 4.5 billion euros, about 85 percent of which outside of Germany. With brands such as Bosch and Dremel, the division stands for customer focus and great engineering progress. The core success factors are innovative strength and pace of innovation. The division generated about one third of its sales in 2016 with products that have been on the market for less than two years. In 2017, Bosch Power Tools will again launch more than 100 new products onto the German market in its four business segments power tools, accessories, measuring tools and garden tools.
Additional information is available online at
About Bosch Group
The Bosch Group is a leading global supplier of technology and services. It employs roughly 389,000 associates worldwide (as of December 31, 2016). According to preliminary figures, the company generated sales of 73.1 billion euros in 2016. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT company, Bosch offers innovative solutions for smart homes, smart cities, connected mobility, and connected industry. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 450 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers near-ly every country in the world. The basis for the company’s future growth is its innovative strength. At 120 locations across the globe, Bosch employs 59,000 associates in research and development.
Additional information is available online at
About Bosch in India
In India, Bosch is a leading supplier of technology and services in the areas of Mobility Solu-tions, Industrial Technology, Consumer Goods, and Energy and Building Technology.
Addi-tionally, Bosch has in India the largest development center outside Germany, for end to end engineering and technology solutions. The Bosch Group operates in India through twelve companies, viz, Bosch Limited, Bosch Chassis Systems India Private Limited, Bosch Rexroth India Private Limited, Robert Bosch Engineering and Business Solutions Private Limited, Bosch Automotive Electronics India Private Limited, Bosch Electrical Drives India Private Limited, BSH Home Appliances Private Limited, ETAS Automotive India Private Limited, Robert Bosch Automotive Steering India Private Limited, Automotive Services and Solutions Private Limited, New Tech Filters India Private Limited and Mivin Engineering Technologies Private Limited. In India, Bosch set-up its manufacturing operation in 1951, which has grown over the years to include 18 manufacturing sites, and seven development and application centers. Bosch Group in India employs over 31,000 associates and generated consolidated revenue of about ₨.18,300 crores (1.8 billion euros)* in 2016 of which ₨. 12,950 crores* from third par-ty. The Group in India has close to 18,500 research and development associates.
In India, Bosch Limited is the flagship company of the Bosch Group. It earned revenue of over ₨. 10,500 crores in 2016.
Additional information can be accessed at www.boschindia.com
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