Triton Communications wins creative awards for Dainik Bhaskar Campaign

Mumbai, 14th June 2019: Triton Communications one of India’s leading advertising agencies announced that their ’Smart Soch’ Campaign that was initiated by Dainik Bhaskar, the largest circulated newspaper in India won Platinum Hermes, INMA Global Media Award and Bronze Abby's. 

The Campaign insight: 

In today's digital era where social media has also become a platform of news consumption, a newspaper cannot just afford to be a mere source of information/news. It has to go beyond it to enrich its reader's life. Thus, Dainik Bhaskar decided to position itself as a 'source of knowledge’ that provides knowledge in form of news to its readers that is relevant and life changing.

I.             HERMES Creative Awards 2019

               Dallas TX

●       Platinum Hermes.  Print Media.  Integrated Marketing

●       Platinum Hermes.  Print Media.  Branding

●       Platinum Hermes.  Print Media.  Design Illustration & Graphics

II.           INMA Global Media Awards

               New York 2019

               1st Place for Best Execution of Print Advertising

III.          Goafest

               Goa Fest 2019

               Bronze Awards for Best Marketing of Newspaper.

This path breaking campaign conceived by Atul Purohit & Vinayak Pattar was shot by Daboo Ratnani with hand paintings by Deelip Khomane. 

Speaking on the win, Mona Shah, Senior Director and Mayur Rana, Executive Director, Triton Communications, Ahmedabad says "Working on the Knowledge position has been most satisfying. A perfect synergy between Dainik Bhaskar's vision and Triton’s creative rendition of the brief.  The work being appreciated by National and International juries is an additional bonus."

Mr. Harrish M Bhatia, President - Sales & Marketing, Dainik Bhaskar Group also quotes on their win “At Dainik Bhaskar, we transformed our product from being a source of news to being a source of knowledge as information is already getting disseminated via internet.

Our editorial philosophy is 'Reader Centricity' and we decided to create value in the news in such a manner that it becomes knowledge.

This needed to be communicated in a manner keeping the customer (reader) benefits from knowledge upfront but without being pompous about it. That was the brief that got rendered as "smart soch" and that resonated with the readers very well. And now I guess it is resonating with juries across the world as the campaign keeps winning awards all over the world.”

About Triton Communications:

Triton Communications has been on the Indian advertising scene for a little less than three decades and has had mega institutions such as Adani-Wilmar, Eureka Forbes, Officer’s Choice and YES BANK on its portfolio. Incorporated in 1991 by Ali Merchant and Munawar Syed, Triton has partnered with several brands including Moov, Aquaguard, Set Wet, Fortune, NECC and others.