Vespa introduces Urban Club range symbolising the Live More philosophy

• The iconic Vespa brand expands its portfolio with the addition of the Vespa Urban Club in four vibrant colours of Azzurro Provenza, Maze Grey, Glossy Yellow and Glossy Red
• Offers the new premium range at an attractive price of INR 72,190 (ex-showroom Pune)
• Vespa Urban Club will be available in Vespa & Aprilia showrooms across India

Mumbai, 4 June 2019: Piaggio is delighted to announce the launch of its new refreshingly colourful 125CC range - Vespa Urban Club. The lifestyle scooter joins the portfolio of meticulously finished products from the iconic house of Vespa such as SXL, VXL and Elegante, and comes in four vibrant colours of Azzurro Provenza, Maze Grey, Glossy Yellow and Glossy Red. Powered by a three valve 125 CC engine, the Vespa Urban Club is graced with glossy black embellishments like mirror, grab rail, brake levers and wheels that creates a sharp contrasts while enhancing the Italian aesthetics to its steel monocoque.

The sophisticated and sleek scooter is equipped with Combined Braking System. It also offers additional provisions for owners to install Piaggio’s mobile connectivity feature to operate and control features of the scooter at a click. Vespa Urban Club is available at an attractive price of INR 72,190 (ex-showroom Pune).

Commenting on the launch of Vespa Urban Club, Mr. Diego Graffi, CEO and MD Piaggio India said, “We are delighted to launch the classy Vespa Urban Club in India. Drawing inspiration from the timeless brand, Vespa Urban Club is a culmination of elegance and new trends, backed by cutting edge technology. We believe the new Vespa Urban Club will add to the style quotient of the rider and will be well-appreciated by Vespa fans.”

Mr Ashish Yakhmi, Head of Two-wheeler business added, “The Vespa Urban Club has been conceptualised and designed, keeping in mind the discerning Indian youth. In its seventh year of operation, brand Vespa has received great response in the Indian market and turned into an aspirational brand.” 

About Vespa:

Piaggio invented the Vespa in 1946. Having successfully established itself in the world-wide two-wheeler segment, Vespa was launched in India in April 2012. The Company has a state-of-the-art plant in Baramati, Maharashtra, where it manufactures the iconic Vespa alongside Aprilia SR range and also manufactures a range of 3 and 4 wheeled commercial vehicles at a separate manufacturing facility in Baramati.