TO SUPPORT CHILDREN EDUCATION AND REDUCE CHILD LABOUR THROUGH #HEALTHESCARS
In Proud Partnership with Neha Dhupia
Kiehl’s since 1851 has been committed to the betterment of the communities popwhere it serves its patrons. In particular, Kiehl’s globally supports three types of charitable organization:
· HIV/ AIDS awareness , prevention and education
· Environmental conservation and sustainability
· Children and community outreach programs
Since its inception in India, Kiehl’s has continued to work at the local level to support organizations in its community. In celebration of the brand’s 169th Anniversary, Kiehl’s India , with its long history of standing for social causes and CRY, in its four decade- long journey to make it a better place for children, have come together for the brand’s campaign #HealTheScars for the year 2019. Both Kiehl’s and CRY believe that One Child Less At Work Is One Child More At School. The campaign aims at reducing child labor and sending around 6500+ underprivileged children back to school.
Kiehl’s will donate $2 of each unit sold of its bestseller Ultra Facial Cream to CRY India to support the cause. With Kiehl’s customer-centric heritage and decades-old commitment to local communities, this year Kiehl’s India will focus its philanthropic endeavors for the cause of child labor and children education rights. “We are very happy to associate with Cry India for this noble cause and hoping to encourage our customers to realize the importance of giving back” added Shikhee Agrawal, AVP, Kiehl’s
On 28th March 2019, Kiehl’s organized a fun filled carnival for children at one of CRY’s project area - Swati – A unit of Rajiv Neelu Kachwaha Public Charitable Trust in RK Puram, Delhi. Over 100 children came together for a day with Kiehl’s and enjoyed the many activities organized like storytelling, zumba class, hair braiding and hand painted. At the centre, Kiehl’s also conducted a painting competition based on the theme “What Makes You Happy” where all the children participated. Out of the 100 paintings received, Kiehl’s shortlisted a painting by Sameer and has now incorporated it as the label for its best seller Ultra Facial Cream.
“Forced by poverty and the absence of basic living amenities, these children start earning from a very young age and we at Kiehl’s strongly believe that only access to quality education can make a big difference in their lives. One child less at work is one child more at school. With this initiative we hope to curb the curse of child labor by sending more and more children back to school.” Shikhee Agrawal, AVP, Kiehl’s
Renowned Bollywood actress, Neha Dhupia has come on board as part of this thoughtful campaign and will be visiting the Sparsha Charitable Trust, CRY project in Sion, Mumbai on the 19th of August’19 to spend a day with the children at the facility.
In line with the Mission of Kiehl’s that states that we are “To improve in some way the quality of the community, making for better citizens, better firms, and better communities.” , Kiehl’s India focuses its efforts first and foremost on the betterment of its local communities by targeting philanthropic endeavors on the needs and concerns of its citizens. With its legacy dated back to 1851, Kiehl’s began as Old-World Apothecary and is now considered to be one of the pioneers in the beauty industry growing from strength to strength.
About Kiehl’s
Founded in 1851 by John Kiehl, Kiehl’s has enabled and diversified beauty products intrinsically worldwide. Having a plethora of products, with their distinctive naturally inspired skincare, body and hair care products. Kiehl’s has tapped the beauty industry extensively. Kiehl’s lives by the idea that everyone should have access to beauty and engaging with natural products is the way to live. Kiehl's is recognized for its philanthropic activities. More than 40 years ago, Aaron Morse wrote the "Mission of Kiehl's," a 137-word statement which committed the company to the objective of "making for better citizens, better firms, and better communities. Kiehl’s now has 12 stores pan India.
About Cry India
Established in 1979, CRY is an indigenous philanthropic 40 years old NGO working for the rights of the Indian children for the last 4 decades known as the India’s premier child's right NGO. Transforming over 2 million children’s lives, it has supported over 500 grassroots NGO’s. Pioneered indigenous philanthropy CRY is strongly committed to making a change in the lives of underprivileged children –that would be permanent and sustained ensuring happier, healthier childhoods- at the heart of everything they do. Credible, Independent, Secular, Non-violent, Cross - Sector a voice of India’s children CRY focuses on universal access to free, equitable and quality education and primary healthcare for mothers and children in the age group of 3-18 years . CRY contributes towards creating a protective environment for children i.e. free from violence, abuse and exploitation.
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