91springboard appoints Pitchfork Partners as their strategic communication consultant

Mumbai-based consultancy to handle countrywide communication for leading co-working community and space provider

Mumbai, 05^th November, 2019: 91springboard, one of India’s leading co-working communities, has appointed Pitchfork Partners as its strategic communication consultant after a multi-agency pitch. As a part of the mandate, Pitchfork will oversee public relations, online reputation management, and stakeholder engagement for 91springboard.

Launched in 2013, 91springboard is one of India’s fastest-growing co-working space. In a short span of seven years, the homegrown brand has expanded its footprint with 26 live and 2 in the pipeline co-working spaces in nine cities namely Mumbai, Navi Mumbai, Delhi, Gurgaon, Noida, Pune, Goa, Bengaluru, and Hyderabad.  Pitchfork Partners will play a key role in sustaining and elevating the reputation built by 91springboard through a holistic communication plan that includes online as well as traditional media. 

Chaitanya Kumar, Director - Marketing, 91springboard said: “91springboard is one of the longest standing and established homegrown brands offering businesses of all sizes a trusted community that helps them grow not just on a professional level but on a personal level as well. Taking a ‘People-first’ approach is strongly rooted in our DNA. Today, as we stand in our current phase of growth, it was important to have a partner that understands our vision and crafts a strategic communication plan that enhances our reputation as India’s leading co-working community. We are confident that our partnership with Pitchfork Partners will help us scale new heights.”

“91springboard provides more than just a working space; it is an excellent platform for entrepreneurs and working professionals to engage and collaborate. Partnering with the pioneers of community engagement in the co-working sector is of great significance to us. We are delighted to work with 91springboard and assist them in achieving their business goals through strategic and insight-driven communication,” added Jaideep Shergill, co-founder, Pitchfork Partners.

About 91Springboard:

91springboard is a co-working space focused on building workplace communities that foster learning and exchange of knowledge amongst their members. It is also one of the Incubators supported under the Atal Innovation Mission run by Niti Aayog.  With 25,000 working professionals engaged, it aims to inject the country’s robust business ecosystem with fully functional workspaces that reflect a unique collaborative spirit. Having established its first dedicated co-working space in Delhi in 2012, 91springboard currently has 26 live hubs and 2 more launching soon hubs, spread across India’s premier cities such as Bangalore, Mumbai, New Delhi, Navi Mumbai, Hyderabad, Gurgaon, Noida, Pune and Goa. With its objective of creating a work culture that shares and learns from each other, 91springboard promotes the exchange of ideas, knowledge, and skills by providing a collaborative environment that inspires both personal and professional growth.