TOURNAMENT TO BE RENAMED
ALDAR PROPERTIES ABU DHABI T10
Abu Dhabi, UAE - Thursday 7 November 2019
Aldar Properties PJSC (Aldar), Abu Dhabi’s leading real estate development, management and investment company, has been announced as the title sponsor of the Abu Dhabi T10.
The tournament, which will be hosted in Abu Dhabi for the first time from November 14 - 25, will now officially be known as the Aldar Properties Abu Dhabi T10.
In addition to naming rights, the partnership will strengthen the Aldar Properties Abu Dhabi T10, which will feature some of the biggest names in international cricket, including Yuvraj Singh, Eoin Morgan, Shahid Afridi, Moeen Ali and Lasith Malinga.
His Excellency Aref Al Awani, General Secretary of Abu Dhabi Sports Council, said: “We are proud to welcome such a valued partner like Aldar to this unique tournament, which will not only connect with local audiences but will also showcase Abu Dhabi on a global scale. The tournament has seen a deep level of corporate and governmental collaboration in Abu Dhabi, and underlines the extent of support which major sporting events receive in our sports-loving city.”
Commenting, Maan Al Awlaqi, Executive Director – Commercial, Aldar Properties, said: “A key component for Aldar’s success is our ability to create vibrant destinations, that enrich peoples’ lives, and the opportunity to be the title sponsor for the Aldar Properties Abu Dhabi T10 fits in very well with that purpose. Sport, and particularly cricket really ignites passions, and electrifies communities, and we are really excited to be a part of that. We can’t wait to welcome the world’s most exciting and talented cricketers to Abu Dhabi and showcase what makes it such an incredible home.”
Aldar Properties headlines a suite of Abu Dhabi based government entities involved in the Aldar Properties Abu Dhabi T10, including Department of Culture and Tourism – Abu Dhabi, Abu Dhabi Sports Council and Etihad Airways, all combining their sponsorship and community aspirations in the sport of cricket.
Matt Boucher, Chief Executive Officer of Abu Dhabi Cricket, said: “Aldar’s sponsorship showcases the commercial viability of the short form model which we are implementing for the first time in Abu Dhabi. We have been proud to welcome a range of corporate and government partners on board, which reinforces the success of our model and the ability of the tournament to attract local and global interest.”
Welcoming Aldar Properties, Shaji Ul Mulk, Founder and Chairman of Aldar Properties Abu Dhabi T10, said, “This is by far one of the biggest corporate partnerships that the Abu Dhabi T10 has achieved so far and reflects the growing popularity of the UAE’s home-grown ten-over format professional international cricket league.
“This is the beginning of a new journey for the Aldar Properties Abu Dhabi T10 – which is in its third year. With this partnership, Aldar Properties, Abu Dhabi and T10 are becoming one name, one event and one identity for the shortest format of the game of cricket that is going to rock the cricket world – when the biggest names in the cricketing world display some exciting performances and create new world records.
“I thank the management of Aldar Properties to support a UAE home-grown cricket league in which Abu Dhabi Sports Council has deployed Team Abu Dhabi – that collectively will raise Abu Dhabi’s profile in the world of cricket. Aldar Properties Abu Dhabi T10 will truly be a game-changer.”
The tournament will be a blockbuster 10-days of enthralling cricket between the world’s top T10 players at Zayed Cricket Stadium. Added to the mix will be an array of high profile off-field entertainment, and every ball will be beamed to millions across India on Sony Six and Sony Ten 3.
About Aldar Properties Abu Dhabi T10
The Aldar Properties Abu Dhabi T10 is a professional ten-over format cricket league launched by T10 Sports Management and licensed by the Emirates Cricket Board and approved by the International Cricket Council (ICC), the governing body of international cricket. It is the first ever internationally approved ten-over format league.
Matches have 10-over-a-side format and duration of 45 minutes a side, totalling 90 minutes of play. The tournament is played over ten days, with a round robin followed by semi-finals and the final. In August 2018, the International Cricket Council (ICC) officially sanctioned the league.
About Abu Dhabi Cricket
Abu Dhabi Cricket (ADC) is supported by Abu Dhabi Sports Council and operates under the patronage of His Excellency Sheikh Nahayan Bin Mubarak Al Nahayan.
ADC is ushering in an exciting new era of cricket in Abu Dhabi with significant investment in facilities and operational upgrades. In addition to the iconic Zayed Cricket Stadium the venue now boasts the following impressive facilities: 2 x floodlit nursery cricket ovals, international standard cricket nets facility, 4 x floodlit netball courts, 5-a-side “Soccer City”, 4 x multi-purpose floodlit AstroTurf pitches and 5 x FIFA approved grass, floodlit football pitches.
ADC was founded on 20th November 1996, with the impressive Zayed Cricket Stadium, considered among the world’s best, being completed in 2005. The Stadium’s inaugural international match was staged between India and Pakistan in April 2006 and was attended by 20,000 enthusiastic fans.
Zayed Cricket Stadium has hosted numerous domestic and international matches since that day. The electric atmosphere of the Pakistan vs. India match was rivalled when the Indian Premier League arrived in 2014.
2018 saw the stadium’s biggest season to date with over 75,000 fans flooding the stands throughout the 2018 ACC Asia Cup, Pakistan vs. Australia series, Pakistan vs. New Zealand series and of course the inaugural Abu Dhabi T20 – during which six of the world’s biggest T20 franchises descended upon the UAE capital to vie for championship honours.
Though cricket is at the core of operations, ADC also prides itself on the world-class facilities available, catering to sportsmen and women of all ages and abilities from elite international players to community sports enthusiasts.
In addition to the international cricket season that was, ADC has also welcomed and hosted the likes of the England and Wales Cricket Board’s (ECB) England Lions for their 2018 tour of the UAE, New Zealand’s All Black 7s and Black Fern 7s rugby teams ahead of the Emirates Airline Dubai Rugby 7s (of which both teams emerged champions) and Japan, Oman, Syria, China, Yemen, Iran, Thailand, India and South Korea’s football training camps ahead of the 2019 AFC Asian Cup.
The facility has also been used by several other international associations as a winter training destination, most notably many professional English County teams who return year after year for their pre-season camps.
The recent investments to develop the facility have truly ensured that ADC is known for more than cricket. Indeed, Abu Dhabi Cricket has become the home for a range of coaching academies, clubs, groups and schools for football, touch rugby, netball, basketball, squash and much more.
About Abu Dhabi Sports Council
Abu Dhabi Sports Council (ADSC) was established in 2006 by His Highness Sheikh Mohamed Bin Zayed Al Nahyan, Abu Dhabi Crown Prince and Deputy Supreme Commander of the UAE Armed Forces.
ADSC is aligned with the emirate’s leadership vision to develop sport and youth activities. The Council promotes an effective, emirate-wide sports calendar that stimulates the desire to participate in quality sports among all Abu Dhabi residents and helps the talented and motivated reach their sporting potential.
The Council also hosts and supports the staging of international world-class sporting events. These include: the annual Abu Dhabi HSBC Championship presented by EGA; the Formula 1 Etihad Airways Abu Dhabi Grand Prix; the ITU World Triathlon Series; the Gary Player Invitational; the Fatima Bint Mubarak Ladies Open on the Ladies European Tour, the Red Bull Air Race; the Mubadala World Tennis Championship; the 2017 and 2018 FIFA Club World Cups UAE; the 2019 AFC Asian Cup UAE and the UCI WorldTour event, The UAE Tour.
We at ADSC firmly believe that sporting events deliver a host of benefits for the emirate and its residents. These span improved health and wellness, the building of community spirit, the discovering of local talent and the delivery of international exposure of the emirate as a world-class sporting events hub.
Whether it is land, sea or air, we have sport covered.
About T Ten Sports Management
T Ten Sports Management FZC is a group company of the multinational and diversified conglomerate Mulk Holdings. T10 League is the brainchild of Shaji Ul Mulk, Chairman and founder of Mulk Holdings. The T10 League has been launched by the T Ten Sports Management in 2017. Since its launch to sell-out crowds in Sharjah in 2017, the rise of the T10 League, the world’s only International T10 Franchise League has been exponential.
No comments:
Post a Comment