India, 20th November 2019 – Sunburn, Asia’s biggest electronic dance music festival kick-started its 13th Season with Sunburn Arena with legendary multi-platinum superstar, Grammy and Golden Globe nominated recording artist Wiz Khalifa across the cities of Mumbai and Delhi in the month of September 2019 and now fans are in for a massive surprise!
Sunburn is gearing up to host the multi-talented American RIAA certified platinum rapper, singer, songwriter, actor, and television personality, Tyga, who has been making us fall in love with his music for more than a decade. The popular hip hop sensation is set to enthrall fans on 29th November 2019 at Sunburn Arena at MMRDA, BKC, Mumbai. He had performed in New Delhi earlier last year in April for a luxury pop-up marking his India debut. The 30-year-old is expected to perform tracks like ‘AYO’, 'Rack City', 'Still Got It', 'Make It Nasty', ‘Temperature’ at his first ever Mumbai tour.
While he has worked with the likes of Justin Bieber, Chris Brown, Rick Ross, Drake, Lil Wayne, Bow Wow; Nicki Minaj and Wiz Khalifa, in recent months, the Grammy nominated artist was targeted by the public eye for his relationship with Kylie Jenner and Blac Chyna. Tyga currently has over 31 hits on the Billboard Hot R&B/Hip-Hop Songs chart and selling 638K albums, 12.2 million digital songs and 1.4 billion on-demand streams. His RIAA-certified accomplishments include 4x platinum “Rack City,” 2x platinum “Faded,” and five additional gold records. He recently flipped a 90s dance classic on “Ayy Macarena”, rapping over production that heavily samples the track. The song serves as the follow up to "Mamacita" alongside Carlos Santana and YG, and the rapper likely has even more new music on the way after signing a multi-million dollar deal with Columbia Records just last month. Over the summer of this year, Tyga released Legendary, with a deluxe edition featuring songs by Ty Dolla Sign, Takeoff, G-Eazy, and Rich The Kid.
Karan Singh, COO, Percept Live said, “After seeing the phenomenal response we garnered from the Wiz Khalifa Sunburn Arena tour we realized that the demand for the hip hop genre in India is quite awesome but remains largely unexploited. As a brand we believe in catering to the growing appetite of the fans.”
Tyga states, “I had a great experience in New Delhi last year. But I always wanted to tour Mumbai. I’ve heard the hip hop music industry is one to watch out for. I'm really excited to attend the arena concert curated by Sunburn and meet all my fans out there.”
Sunburn Arena is presented by Kingfisher and Magic Moments, and co-powered by Skybags, Fast Track, Toyota, ZEE 5 in association with boAt, SpiceJet, Cred Experience and Jameson.
Don’t forget to book your tickets on www.bookmyshow.com and watch Tyga take over the stage performing classic tracks spanning 6 solo albums and numerous mix tapes and get you into the out-of-control party animal vibe.
About Sunburn
Sunburn, a Percept Intellectual Property, is Asia’s Premiere Electronic Dance Music (EDM) Festival, and is ranked amongst the world’s biggest music festivals. Started in 2007 as a 3 day music festival in Goa, Sunburn has grown to become an aspirational lifestyle brand boasting an eclectic mix of music, entertainment, experiences and celebration that has seeded music tourism in India. Over the past decade, Sunburn has brought together renowned International and Indian artists to entertain hundreds of thousands of dance music lovers across the country and overseas, and positioned India as a prime dance festival destination to the world.
The Sunburn Festival, Sunburn Reload, Sunburn Arena and Sunburn Campus formats have enabled a wide geographical and demographic reach pan India and abroad. Sunburn has the distinction of having brought down to India the world’s top 10 DJs, including Swedish House Mafia, Martin Garrix, Tiesto, Avicii, Hardwell, Deadmau5, Armin van Buuren, David Guetta, Afrojack, Above & Beyond, The Chainsmokers, Dimitri Vegas & Like Mike, Marshmello, Paul Van Dyk, Skazi, Pete Tong, Dash Berlin, and Nicky Romero. Sunburn has also made its successful debut overseas across Colombo, Sri Lanka; Khatmandu, Nepal; Dubai; Muscat; and Melbourne, Australia, thereby creating history to become the first successful indigenous Music IP to cross international shores. Sunburn is ranked as big as Tomorrowland and Ultra Miami festival as per the IMS APAC Business Report 2014, and has won numerous awards and accolades around the globe including the WOW Awards, BW Applause Awards and Palm Expo Awards.
Sunburn is a Percept Intellectual Property. With capitalized billings of INR 9.35 billion (FY’18), Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 400 people and 32 offices across India and the Middle East.
About Percept Live
Percept Live, established in the year 2012, is the live entertainment division of Percept Limited. It owns and manages all the Intellectual Properties created in the Live Entertainment, Sports, Fashion, Digital and Media space. Percept has been in the ‘Ideas’ business for the past 35 years and has been instrumental in creating many legendary ‘Intellectual Properties’ in the past for its clients. The creation of a dedicated ‘Intellectual Properties’ business was but a further extension to Percept’s existing knowledge and expertise in the Entertainment, Media and Communications domain with a vision to convert path breaking innovative ideas into Assets in order to create long term value for all its Stakeholders.
Intellectual Properties owned by Percept Live:
· Sunburn – Asia’s biggest and most popular Electronic Dance Music Festival
· Bollyboom– World’s first and biggest Bollywood Dance Music Festival
· Eat Play Love – India’s first Multi-Cultural Food, Music & Art Festival
· Windsong –Adventure Music Festival
· FLY – International Live Music Festival cutting across multiple genres
· Fight Night –India’s first indoor boxing bouts between leading Indian and International boxers
· Champions of the World – A platform that brings together the most celebrated super icons in the arenas of Sports, Cinema, Music, Business Entertainment and Entrepreneurship
Percept Live is aPercept company. With capitalized billings of INR 9.35 billion (FY’18), Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 400 people and 32 offices across India and the Middle East.
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