LOCAL SERVICES TREND TRACKER: TRENDS IN HOME INTERIORS The demand for home interior services surge in Tier II and III cities

Lucknow and Jaipur amongst the top Tier II cities that lead in demand

India, November 22^nd, 2019: A study undertaken by Sulekha, India’s leading tech-AI platform for expert services has unveiled interesting insights about demand for home interior services in the Tier II and III Indian cities.

This study is based on visits and searches by nearly 30,000 consumers across Tier II & Tier III Indian cities that landed on Sulekha in the last one year.

From 2018 to 2019, there is an overall increase of 133% in searches for interior designers and modular kitchen dealers in Tier II and III cities.

Key findings of the study:

·         Most requests for interior designers are generated in July, August and September every year, with the onset of the festival season. The requests are mostly for Interior designers and modular kitchen dealers who specialize in home interiors.

·         Most of the requests have been generated from people who live in 3 BHK followed by 2BHK houses.

Tier II cities:

·         From 2018 to 2019, there has been an increase in searches for interior designers and modular kitchen dealers by 230% in Tier II cities.

·         Lucknow, Jaipur and Indore are the top 3 tier II cities that are leading with requests followed by Coimbatore and Bhubaneshwar for interior designers. The online searches for interior designers are increasing by an average of 308% year-on-year.

·         For modular kitchen dealers, Lucknow, Indore and Jaipur are the top 3 tier II cities that are leading with requests followed by Coimbatore and Bhubaneshwar. The online searches for modular kitchen dealers are increasing by an average of 240% year-on-year.

Tier III cities:

·         From 2018 to 2019, there has been an increase in searches for interior designers and modular kitchen dealers by 83% in Tier III cities.

·         Patna, Howrah and Pimpri Chichwad are the top 3 tier III cities that are leading with requests followed by Varanasi and Allahabad for interior designers. The online searches for interior designers are increasing by an average of 108% year-on-year.

·         For modular kitchen dealers, Patna, Allahabad and Bhopal are the top 3 tier III cities that are leading with requests followed by Kanpur and Howrah. The online searches for modular kitchen dealers are increasing by an average of 63% year-on-year.

Satya Prabhakar, Founder & CEO, Sulekha, said, “This study shows that Tier II and Tier III cities are fast catching up with the trend of beautifying home spaces. We see a tremendous growth of expert home services market in Tier II and Tier III cities. It is interesting to note that this boom is fueled by a digital platform such as Sulekha.”

Sulekha will share interesting insights on multiple Home, Office and Education related services as a part of a regular Trend Tracker.